Highfloor
Interactive tool

Cannabis advertising compliance checker

Pick a state to see whether you can advertise cannabis there, the rule that governs it, and which channels you can actually run.

Cannabis advertising is legal but tightly constrained, and the rules change at every state line. Select your state below to see its legal status, the audience-composition rule that decides what you can run, the permitted and prohibited channels, the required disclaimers, and which Highfloor channels (bar TV, programmatic DOOH, rideshare) are available in that market.

Arizona

Adult-use legal

Arizona is an adult-use market where Highfloor runs compliant bar TV, programmatic DOOH, and rideshare flights.

Highfloor channels here
  • Bar & Restaurant TVAvailable
  • Programmatic DOOHAvailable
  • RideshareAvailable
Audience composition rule

Reasonable expectation that audience is composed of 21+ adults; venue selection must clear adult-majority threshold.

Permitted channels
  • Bar and restaurant TV in 21+ venues
  • Programmatic display with age-gated audience targeting
  • Programmatic DOOH on cannabis-eligible venue networks
  • CTV (Hulu, Roku, Pluto with age-gating)
  • Digital out-of-home billboards with state-specific exclusions
  • Direct mail with age-gated lists
  • Print in adult-targeted publications
Prohibited / restricted
  • Television and radio broadcast where audience is not reasonably 21+
  • Outdoor advertising within 500 feet of schools, playgrounds, and similar locations
  • Any creative depicting consumption
  • Any creative making health claims
  • Any creative featuring minors or appealing to minors
Required disclaimers
  • Age-restriction notice (digital formats)
  • State-required warning copy on certain creative formats
Governing rule

A.R.S. § 36-2854; Title 19, Chapter 4, Article 2 (AZ Department of Health Services rules)

Every state at a glance

Cannabis legal status and Highfloor channel availability for all 50 states and DC. Covered states link to a full compliance breakdown.

StateStatusBar TVDOOHRideshare
AlabamaMedical only
AlaskaAdult-use legal
ArizonaAdult-use legal
ArkansasMedical only
CaliforniaAdult-use legal
ColoradoAdult-use legal
ConnecticutAdult-use legal
DelawareAdult-use legal
FloridaMedical only
GeorgiaCBD / low-THC only
HawaiiMedical only
IdahoNo comprehensive program
IllinoisAdult-use legal
IndianaCBD / low-THC only
IowaCBD / low-THC only
KansasNo comprehensive program
KentuckyMedical only
LouisianaMedical only
MaineAdult-use legal
MarylandAdult-use legal
MassachusettsAdult-use legal
MichiganAdult-use legal
MinnesotaAdult-use legal
MississippiMedical only
MissouriAdult-use legal
MontanaAdult-use legal
NebraskaMedical only
NevadaAdult-use legal
New HampshireMedical only
New JerseyAdult-use legal
New MexicoAdult-use legal
New YorkAdult-use legal
North CarolinaCBD / low-THC only
North DakotaMedical only
OhioAdult-use legal
OklahomaMedical only
OregonAdult-use legal
PennsylvaniaMedical only
Rhode IslandAdult-use legal
South CarolinaCBD / low-THC only
South DakotaMedical only
TennesseeCBD / low-THC only
TexasCBD / low-THC only
UtahMedical only
VermontAdult-use legal
VirginiaAdult-use legal
WashingtonAdult-use legal
Washington, D.C.Adult-use legal
West VirginiaMedical only
WisconsinCBD / low-THC only
WyomingNo comprehensive program
FAQ

Frequently asked questions

Can you legally advertise cannabis online?

Yes, but inside a narrow, state-by-state channel set. Mainstream platforms like Google Search and Meta reject cannabis ads, so compliant reach comes from curated bar and restaurant TV, programmatic DOOH and display through cannabis-friendly SSPs, CTV, and rideshare, each gated to an adult audience. What is permitted depends on the state.

What is the cannabis audience-composition rule?

Most adult-use states require that a set share of the people who see an ad are over 21, often stated as a minimum (for example 71.6 percent or 85 percent reasonably expected to be 21+) or as a cap (no more than 30 percent under 21). It is the single rule that decides whether a given placement is buyable, which is why the checker surfaces it first for each state.

Can dispensaries and cannabis brands advertise on bar TV?

In adult-use states, yes. Curated bar and restaurant TV reaches a verifiable 21+ audience in venues that clear the composition threshold, which makes it one of the few screens cannabis brands can run on at scale. The checker shows whether bar TV is available in your state.

Why do Google and Facebook reject cannabis ads?

Both platforms prohibit the promotion of cannabis and most THC products in their ad policies, regardless of state legality, and routinely suspend accounts that try. That platform lockout is exactly why the compliant channel mix centers on owned and curated inventory rather than mainstream digital.

Does cannabis advertising compliance change by state?

Substantially. Legal status, the audience-composition threshold, prohibited claims, and required disclaimers all vary state to state, and they change as new legislation passes. Treat any single rule as a starting point and confirm against the current state regulation before a flight.

Ready to talk about your market?