Densest venue geography in the country across five boroughs and the Northern New Jersey extension. Cannabis flights run under the country's strictest framework.
Highfloor's NYC network spans the densest venue geography in the country — Manhattan corridors plus the outer-borough extensions through Brooklyn, Queens, and the Northern New Jersey/Hoboken/Jersey City extension. Adult-use cannabis legal under New York's strictest-in-country 90% adult-audience framework. One of the most competitive PI and mass tort advertising markets in the U.S.
New York is the densest venue geography in our network and the most operationally complex market we run. Manhattan alone — Midtown, the Lower East Side, the West Village, Tribeca, Chelsea, Soho, the Meatpacking District — carries a venue density that rivals the rest of any metro on the list combined. The outer boroughs extend the footprint: Williamsburg and Greenpoint and Park Slope and Bushwick across Brooklyn, Astoria and Long Island City in Queens, the South Bronx, and the rapidly densifying Jersey City and Hoboken corridors across the Hudson.
Sports loyalty splits across an unusual number of franchises — Knicks and Nets, Yankees and Mets, Rangers and Islanders and Devils, Giants and Jets. Each carries a distinct audience footprint: Knicks games concentrate the Manhattan audience, Nets games pull harder in Brooklyn, Yankees games carry the broadest citywide density, Mets games index harder in Queens. Our bar TV flights weight against each franchise's home venue density.
Cannabis is the strictest market we run. New York's Office of Cannabis Management (OCM) requires audience composition to be reasonably expected at 90%+ adult — meaningfully stricter than every other adult-use state — and outdoor advertising is heavily restricted. The eligible venue pool is meaningfully smaller than in markets like Phoenix or Illinois. Our cannabis network in NYC concentrates in 21+ adult-only cocktail lounges, late-night venues, and members-only bars where the audience composition clears the 90% threshold cleanly.
Personal injury law is one of the most competitive markets in the U.S. — auto, construction-site, premises, and rideshare-accident case volume is enormous, and the firms competing for it advertise heavily across television, radio, and out-of-home. Bar TV slots into that mix as the daypart-aligned commute coverage layer; rideshare layers on for the post-bar window. New York Rules of Professional Conduct 7.1 and 7.3 govern lawyer advertising and solicitation, and the firms we work with run creative through compliance counsel before flight.
Mass tort is foundational here. The major mass tort dockets — Camp Lejeune, 3M Earplug, Roundup, Hair Relaxer, Talcum — all have substantial New York-based plaintiff counsel running long-running awareness campaigns. Bar TV functions as the awareness layer that builds firm name recognition before the prospect sees the call-to-action on a different channel.
Hospitality, nightlife, and dating-and-social are categorical. The metro's restaurant openings, brewery and distillery launches, members-club and hotel-bar concepts, and dating-app target audiences are all densely concentrated in the network. Events and nightlife flights weight toward the Meatpacking, Lower East Side, and Williamsburg corridors during pre-event and event-window dayparts.
The shape of an NYC flight: twelve weeks (or longer for mass tort and PI), footprint anchored across Manhattan and the dense outer-borough extensions, weighted to franchise-aligned sports dayparts and weekend nightlife windows, with programmatic and rideshare layered against the conversion-window verticals where each layer earns its keep.
Curated network density across New York's primary corridors and suburb extensions. Each cluster represents a venue concentration; venue selection happens per-flight against the brand's case-mix or audience geography.
Frequently asked questions
What does Highfloor Media actually do?
Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.
What does a campaign cost?
Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.
How fast do campaigns go live?
Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.
Do you handle creative?
We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.
How is performance measured?
Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.
Where does Highfloor operate?
Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.
What's the typical flight length?
Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.