Sprawling, neighborhood-driven, hospitality-heavy. California cannabis under the DCC, multiple sports franchises, and one of the deepest restaurant scenes in the country.
Highfloor's LA network spans a sprawling neighborhood-driven metro from Hollywood and Silver Lake through Venice and Santa Monica, the Downtown LA bar revival, and the Orange County extension through Anaheim. Adult-use cannabis legal under California DCC rules. Among the most heavily-advertised PI markets in the country given LA's freeway-driven case base.
Los Angeles is a neighborhood metro the way Phoenix is a corridor metro — the audience that matters for our channel doesn't sit in one district. It splits across Hollywood and West Hollywood, Silver Lake and Echo Park, Venice and Santa Monica, the Downtown LA bar revival, Koreatown, the Pasadena and Glendale corridors, the South Bay through Long Beach, and the Orange County extension through Anaheim and Costa Mesa. Our LA network is built across that full geography.
Sports loyalty splits across two NBA franchises (Lakers and Clippers), two MLB franchises (Dodgers and Angels), two NFL franchises (Rams and Chargers), two NHL franchises (Kings and Ducks), and the LAFC/Galaxy MLS rivalry. The audience density per franchise is high enough that our bar TV flights weight against each team's home-venue concentration and game-window dayparts.
Cannabis runs under the California Department of Cannabis Control (DCC) rules, which require 71.6%+ adult audience composition and impose outdoor restrictions including 1,000-foot exclusion zones around K-12 schools, day-care, playgrounds, recreation centers, and youth centers. The interplay between state, county, and municipal rules means a single metro-wide creative campaign requires per-jurisdiction compliance review. Our LA cannabis flights concentrate in 21+ venues across the West Hollywood, Hollywood, Silver Lake, and Long Beach corridors where audience composition clears the threshold cleanly.
Personal injury law in LA is among the most heavily-advertised legal markets in the country. The freeway geography (the 405, the 101, the 5, the 10, the 110) generates enormous auto case volume, and rideshare accident, premises, and slip-and-fall case mixes are similarly large. Bar TV in mid-tier sports bars and casual dining venues across the metro weights to commute corridors and weekend evening dayparts; rideshare layers on for the late-night DUI-adjacent window.
Mass tort is large here. California's plaintiff-side firms run year-round mass tort awareness flights against the major active dockets. The bar TV layer functions as the awareness reinforcement on top of broadcast and CTV.
Hospitality is categorical — LA's restaurant openings, brewery and distillery launches, hotel and members-club concepts, and the entertainment-industry-adjacent F&B scene all run flights through the network. Events and nightlife concentrate in West Hollywood, Hollywood, Downtown LA, and the Venice/Santa Monica corridor. Dating and social-app brands run weighted to the dense dating-indexing corridors through Silver Lake, Echo Park, and West Hollywood.
The shape of an LA flight: twelve weeks, footprint distributed across the metro's neighborhood corridors with vertical-specific weighting, dayparts split across LA's many sports franchises plus weekend nightlife windows, programmatic and rideshare layered for the conversion-window verticals.
Curated network density across Los Angeles's primary corridors and suburb extensions. Each cluster represents a venue concentration; venue selection happens per-flight against the brand's case-mix or audience geography.
Frequently asked questions
What does Highfloor Media actually do?
Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.
What does a campaign cost?
Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.
How fast do campaigns go live?
Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.
Do you handle creative?
We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.
How is performance measured?
Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.
Where does Highfloor operate?
Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.
What's the typical flight length?
Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.