Ohio's adult-use cannabis market launched in 2024 following Issue 2 in 2023. The Division of Cannabis Control regulates cannabis advertising; rules are still maturing as the program rolls out.
Ohio's adult-use program is one of the newest and the regulatory framework is still settling in. Cleveland, Cincinnati, Columbus, and Toledo concentrate the dispensary footprint. Highfloor operates curated bar TV, programmatic, and rideshare flights for cannabis brands across Ohio — Cleveland, Columbus, and Cincinnati are all part of our Tier 2 metro footprint.
Cannabis advertising in Ohio is regulated under Department of Commerce Division of Cannabis Control rules; Ohio Administrative Code 3796. The audience composition rule is: audience must be reasonably expected to be at least 21.6% adult skewed. Highfloor's Ohio content is published as a reference resource for brands evaluating channel mix in this market.
Highfloor's deepest cannabis-flight operations are in Arizona, Massachusetts, and Illinois — three states where we run bar TV, programmatic, and rideshare flights directly with full compliance support. For Ohio, we can typically scope a programmatic-only campaign that we run remotely, or refer the brand to a vetted local partner. Reach out and we'll route the inquiry to the right answer.