Vermont's adult-use cannabis retail launched in 2022. The Cannabis Control Board regulates advertising under audience-composition rules.
Vermont's cannabis market is small but the regulatory framework is established. Highfloor doesn't operate Vermont flights directly today.
Cannabis advertising in Vermont is regulated under Cannabis Control Board rules; 7 V.S.A. Chapter 33. The audience composition rule is: audience must be reasonably expected to be at least 85% adult. Highfloor's Vermont content is published as a reference resource for brands evaluating channel mix in this market.
Highfloor's deepest cannabis-flight operations are in Arizona, Massachusetts, and Illinois — three states where we run bar TV, programmatic, and rideshare flights directly with full compliance support. For Vermont, we can typically scope a programmatic-only campaign that we run remotely, or refer the brand to a vetted local partner. Reach out and we'll route the inquiry to the right answer.