The customer at the bar tonight is the customer ordering on the app Tuesday.
Restaurant chains and delivery platforms are reaching the same audience the venue's already standing in. The bar TV flight is the bridge between tonight's transaction and next week's.
Highfloor runs restaurant and delivery platform advertising flights for new-location launches, same-store comp campaigns, and delivery-platform brand reinforcement. New-location flights run twelve weeks tight to the new store with bar TV weighted to dinner and late-night dayparts within five miles; same-store comp runs year-round at lower intensity; delivery platforms layer bar TV on top of heavy programmatic CTV spend.
Restaurant chains and delivery platforms are reaching the same audience the venue's already standing in. The customer who ordered the burger at the bar tonight is the customer who orders the same burger off a delivery app on Tuesday. The bar TV flight is the bridge between those two transactions.
Local and regional restaurant groups use bar TV for two purposes: new-location flights and same-store comp campaigns. New-location flights are dense and short — twelve weeks, tight five-to-seven-mile radius around the new location, weighted toward dinner and late-night dayparts. Same-store comp campaigns are slower and broader — a year-round flight that keeps the brand visible during the slow seasons and ramps up around the calendar moments that move the business.
Delivery platforms run differently. The flight is broader, the creative leans toward category-creation rather than offer-driven, and the bar TV channel functions as a brand-tier reinforcement on top of the heavy programmatic and connected-TV spend that drives most of the platform's user-acquisition budget.
Programmatic carries the day-part windows bar TV doesn't cover well — breakfast, lunch, late-afternoon. Rideshare is situational and works best for delivery platforms with hot-zone density, where a placement during the ride home converts to an order within the next two hours.
Recent: a regional fast-casual chain running a twelve-week new-location flight across the dense restaurant corridor surrounding the new store, weighted toward dinner dayparts at sports bars and casual dining venues within a five-mile radius.
Composite share of restaurant + delivery flights running through the network. New-location dominates by volume; delivery-platform flights dominate by per-flight budget.
Plus 25 additional Tier 2 metros — same channel mix, scoped per-vertical on inquiry.
See all marketsFrequently asked questions
What does Highfloor Media actually do?
Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.
What does a campaign cost?
Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.
How fast do campaigns go live?
Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.
Do you handle creative?
We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.
How is performance measured?
Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.
Where does Highfloor operate?
Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.
What's the typical flight length?
Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.