Maryland's adult-use cannabis market launched in July 2023 following the 2022 ballot initiative. The Maryland Cannabis Administration sets advertising rules requiring 85%+ adult-audience composition and outdoor proximity restrictions.
Maryland's adult-use market is in its early years and the dispensary footprint is concentrating in the Baltimore-Washington corridor. Highfloor operates curated bar TV, programmatic, and rideshare flights for cannabis brands in Maryland — Baltimore and the DC suburbs are part of our DC/Baltimore Tier 2 metro footprint.
Cannabis advertising in Maryland is regulated under Maryland Cannabis Administration rules; Cannabis Reform Act of 2023. The audience composition rule is: audience must be reasonably expected to be at least 85% adult. Highfloor's Maryland content is published as a reference resource for brands evaluating channel mix in this market.
Highfloor's deepest cannabis-flight operations are in Arizona, Massachusetts, and Illinois — three states where we run bar TV, programmatic, and rideshare flights directly with full compliance support. For Maryland, we can typically scope a programmatic-only campaign that we run remotely, or refer the brand to a vetted local partner. Reach out and we'll route the inquiry to the right answer.