Minnesota legalized adult-use cannabis in 2023 with retail sales rolling out through 2025–2026. The Office of Cannabis Management regulates advertising; rules are still settling in.
Minnesota's adult-use cannabis market is in early rollout and the regulatory framework is still maturing. Highfloor operates curated bar TV, programmatic, and rideshare flights for cannabis brands in Minnesota — the Twin Cities (Minneapolis and St. Paul) are part of our Tier 2 metro footprint.
Cannabis advertising in Minnesota is regulated under Office of Cannabis Management rules; Minnesota Statutes Chapter 342. The audience composition rule is: audience composition rules apply; specifics evolving. Highfloor's Minnesota content is published as a reference resource for brands evaluating channel mix in this market.
Highfloor's deepest cannabis-flight operations are in Arizona, Massachusetts, and Illinois — three states where we run bar TV, programmatic, and rideshare flights directly with full compliance support. For Minnesota, we can typically scope a programmatic-only campaign that we run remotely, or refer the brand to a vetted local partner. Reach out and we'll route the inquiry to the right answer.