Connecticut's adult-use market launched in 2023. The Department of Consumer Protection enforces some of the strictest cannabis advertising rules in the country, including a 90%+ adult-audience requirement.
Connecticut's 90% adult-audience requirement matches New York as the strictest in the country. The eligible venue pool is small. Highfloor doesn't operate Connecticut flights directly today.
Cannabis advertising in Connecticut is regulated under Department of Consumer Protection rules; Public Act No. 21-1. The audience composition rule is: audience must be reasonably expected to be at least 90% adult (strictest in country alongside ny). Highfloor's Connecticut content is published as a reference resource for brands evaluating channel mix in this market.
Highfloor's deepest cannabis-flight operations are in Arizona, Massachusetts, and Illinois — three states where we run bar TV, programmatic, and rideshare flights directly with full compliance support. For Connecticut, we can typically scope a programmatic-only campaign that we run remotely, or refer the brand to a vetted local partner. Reach out and we'll route the inquiry to the right answer.