New Mexico's adult-use cannabis market launched in 2022. The Cannabis Control Division regulates advertising; the state's cross-border location with Texas creates unusual cannabis-tourism dynamics.
New Mexico's cannabis market has unusual cross-border dynamics — the Texas border concentrates dispensary footprint and cannabis-tourism advertising opportunity. Highfloor doesn't operate New Mexico flights directly today.
Cannabis advertising in New Mexico is regulated under Cannabis Control Division rules; Cannabis Regulation Act. The audience composition rule is: audience must be reasonably expected to be at least 85% adult. Highfloor's New Mexico content is published as a reference resource for brands evaluating channel mix in this market.
Highfloor's deepest cannabis-flight operations are in Arizona, Massachusetts, and Illinois — three states where we run bar TV, programmatic, and rideshare flights directly with full compliance support. For New Mexico, we can typically scope a programmatic-only campaign that we run remotely, or refer the brand to a vetted local partner. Reach out and we'll route the inquiry to the right answer.