Hospitality brands meet hospitality consumers in the act of spending.
A craft brewery's launch flight is most valuable in front of the audience already at the bar. A new restaurant location wants its name in front of the audience already going out for dinner. Bar TV is the channel where those audiences sit.
Highfloor runs hospitality advertising flights for breweries, distilleries, restaurant groups, and resort/hotel brands across Phoenix, Boston, and Chicago. Bar TV reaches the consumer at the bar deciding what to order; programmatic carries the trade pull-through window; rideshare covers neighborhood-corridor brands. New-product launch flights typically run eight weeks; new-location flights run twelve weeks tight to the new location.
Hospitality is a cross-promotion vertical. A craft brewery running a launch flight wants its can in front of the audience already in bars. A restaurant chain opening a new location wants the audience that goes out for dinner to know the location exists. Bar TV is the channel where hospitality brands meet hospitality consumers in the act of spending.
Most of our hospitality work falls into three patterns. New-product launch flights for breweries, distilleries, and ready-to-drink brands — typically eight weeks, regional footprint, weighted toward sports dayparts. New-location flights for restaurant groups — typically twelve weeks, dense local footprint within a five-mile radius of the new location. Seasonal campaigns for resort and hospitality groups — typically aligned to a booking window six to ten weeks out from the target travel period.
The creative for hospitality skews more produced than the average bar TV spot. Hospitality brands have the production budget and the brand-equity reasons to make the spot beautiful. The format rewards it — a well-lit, sound-off-friendly fifteen-second spot of a beer being poured will outperform a busy retail-style spot every time.
Programmatic supports the bar TV flight by carrying the awareness layer during the day. Rideshare comes in for hospitality brands targeting a specific neighborhood or corridor.
Recent: a regional craft brewery running a coordinated launch for a new IPA across two states, combining bar TV placements during sports dayparts with a programmatic awareness layer running through the trade pull-through window. Distribution velocity tracked the flight closely.
Bar TV anchors hospitality flights — the audience is in the venue already. Programmatic and CTV play supporting roles. Rideshare and direct mail are situational.
Hospitality flights weight to dinner-through-late-evening and weekend afternoons. Spring and summer carry the patio-and-outdoor dayparts; winter shifts heavier toward sports primetime.
Plus 25 additional Tier 2 metros — same channel mix, scoped per-vertical on inquiry.
See all marketsFrequently asked questions
What does Highfloor Media actually do?
Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.
What does a campaign cost?
Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.
How fast do campaigns go live?
Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.
Do you handle creative?
We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.
How is performance measured?
Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.
Where does Highfloor operate?
Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.
What's the typical flight length?
Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.