Rhode Island's adult-use cannabis market launched in late 2022. Advertising rules under the Department of Business Regulation require 85%+ adult-audience composition.
Rhode Island is a small market geographically but dense from a venue-density-per-square-mile perspective. Providence concentrates most of the dispensary footprint. Highfloor doesn't operate Rhode Island flights directly today.
Cannabis advertising in Rhode Island is regulated under Department of Business Regulation rules; Cannabis Act of 2022. The audience composition rule is: audience must be reasonably expected to be at least 85% adult. Highfloor's Rhode Island content is published as a reference resource for brands evaluating channel mix in this market.
Highfloor's deepest cannabis-flight operations are in Arizona, Massachusetts, and Illinois — three states where we run bar TV, programmatic, and rideshare flights directly with full compliance support. For Rhode Island, we can typically scope a programmatic-only campaign that we run remotely, or refer the brand to a vetted local partner. Reach out and we'll route the inquiry to the right answer.