Questions, answered.

Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.

Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.

Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.

We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.

Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.

Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.

Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.

Atmosphere is the largest bar TV network — broad, self-serve, and primarily inventory-led. Highfloor is curated: each venue is hand-selected for screen visibility, audience composition, and daypart pattern, and the buy is built around the brand and vertical rather than a generic roster. We're a managed-service partner with vertical-specific compliance and measurement, not a self-serve platform.

Fifteen seconds, sound-off-friendly, full-screen on the TVs above the bar, in booths, and on patios. The format requires creative built to land in three seconds — strong visual, on-screen text legible at six feet, brand and CTA clear. We provide the spec and review every cut before flight.

Sports bars, gastropubs, casual restaurants, brewpubs, cocktail lounges, hotel lounges, late-night spots. The network is built around screen-visibility venues — places where TVs are watched, not background. Venue selection per flight is driven by the brand's vertical, geography, and target dayparts.

Yes — venue lists are reviewed with the brand before the flight ships. We bring a recommended list built against the brief; you review, adjust, and approve before the buy is placed.

Weekly reports include venue-level proof-of-play, daypart breakdowns, total impressions, frequency, and the conversion-side metric attached to your brief — foot-traffic lift, branded-search lift, call-volume change, ticket velocity, draft-handle placements, or app installs depending on the campaign.

On a CPM basis, bar TV sits between programmatic display (cheap, low attention) and connected TV (expensive, high attention). The differentiator is attention quality. Phones are down, the screen is at eye level, the placement runs full-screen with no scroll-past. Most clients running bar TV alongside their digital stack report higher attributed lift per dollar.

We operate the network nationally for non-managed campaigns, but our priority service markets — Phoenix, Boston, Chicago — get the deepest curation, dedicated venue managers, and the strongest measurement infrastructure. Flights outside those metros are available and we'll be transparent about the tradeoffs.

Standard IAB display, native, online video, and connected TV (CTV) where the brief calls for it. We can also run digital out-of-home (DOOH) inventory through programmatic exchanges layered on top of our owned bar TV network for verticals like cannabis where supply is fragmented.

Programmatic on its own is a commodity and underperforms unless paired with a stronger primary channel. Highfloor's programmatic offering is built to layer on top of bar TV — same audience, different moment — and gets meaningfully better attributed performance in that stacked configuration.

Geo-fenced placements around dispensaries and venues that index for cannabis consumers, with audience targeting built around behavioral signals that don't violate platform rules. We avoid the major walled-garden platforms (Meta, Google search) where cannabis is restricted, and run through cannabis-friendly exchanges and CTV inventory.

Indirectly, yes. We use the venue list as a geo-fence parameter for the programmatic layer, so the same physical audience that's been exposed to the bar TV flight gets retargeted on their phones during the day. Direct device-level retargeting from bar TV exposure to mobile isn't possible (no device ID linkage).

In-vehicle screen placements during the actual ride — not pre-roll, not banner. The screen the rider is already looking at, in the back of the car, for the full duration of the trip. Average ride length is eight to twenty-two minutes; that's the captive window the placement runs in.

We work with the rideshare ad networks operating in our priority markets (Phoenix, Boston, Chicago). Coverage and the specific platform mix per market changes as the rideshare ad ecosystem consolidates; we'll spec the current best fit per campaign.

Verticals where the conversion window aligns with the ride window: legal (DUI defense, personal injury post-bar coverage), nightlife and event promoters (pre-event awareness), hospitality brands targeting riders headed to or from competing venues, and dating and social apps reaching the post-night-out moment.

Rarely. Rideshare is the layer that fills the time between the bar and the bedroom, and for the right verticals that window is the most valuable one of the day. But the strongest performance comes from rideshare layered on top of a bar TV flight — the same audience, captive twice, in two different contexts.

Yes, in the three markets where we operate adult-use cannabis flights — Arizona, Massachusetts, and Illinois. Each state has its own audience-composition requirements (Massachusetts requires 85%+ adult audience; Illinois requires the audience to be reasonably expected adult; Arizona has its own variant). Highfloor's curation only includes 21+ venues that meet these thresholds, and we run compliance review on every flight.

Every creative cut goes through the operator's compliance counsel and is reviewed against the relevant state's rules — no health claims, no consumption depiction, no minors, required disclaimers (varies by state), and any state-specific warning text. We don't ship creative without sign-off from the brand's compliance team.

Massachusetts under 935 CMR 500.105(4) requires 85%+ adult audience and prohibits FCC-regulated TV/radio. Bar TV networks operating as private venue networks (not over-the-air) and meeting the audience-composition rule are permitted. The required 'Please Consume Responsibly' disclaimer plus warnings about impairment, health risks, and operating vehicles must appear. Highfloor handles these requirements as part of standard compliance review.

Illinois under 410 ILCS 705 requires that no more than 30% of the audience be reasonably expected to be under 21 and prohibits placement near schools, parks, and playgrounds. Venue eligibility is checked against this rule on every flight; Highfloor maintains an updated exclusion list.

Arizona under A.R.S. § 36-2854 and Title 19, Chapter 4, Article 2 permits cannabis advertising in venues whose adult-audience composition meets the 21+ majority requirement. Phoenix-area sports bars and adult-only lounges generally meet this; verification documentation is part of every flight.

Yes — Highfloor regularly runs flights across all three of our priority markets simultaneously, with state-specific creative variants, separate compliance documentation per market, and consolidated reporting. Multi-state cannabis is one of our strongest case categories.

Foot-traffic lift to dispensary locations measured against a rolling twelve-week baseline within a five-mile radius. Branded-search and menu-page traffic halo. Optional: integration with the operator's POS for transaction-level attribution where the data infrastructure supports it.

Yes — our legal-vertical work runs under each state's bar association advertising rules (Arizona ER 7.2 et seq., Massachusetts Rules of Professional Conduct 7.2, Illinois Supreme Court Rule 7.2). Disclaimer language, attorney identification, and limitations on claims all live in the creative review process. Most of the firms we work with run creative through their own ethics counsel before the spot ships.

Personal injury, mass tort, DUI defense, and workers' compensation — categories where the prospect doesn't know they need a lawyer until the event has already happened, and where the channel reaches the prospect at a time of day adjacent to the event (post-work, pre-bar, post-bar).

Bar TV across mid-tier sports bars and casual dining venues weighted to commute corridors and case-mix geography. Rideshare layered for the post-bar window (DUI-adjacent intake). Year-round flights are common; many of our legal clients renew indefinitely after an initial twelve-week proof.

Call volume to the firm's intake line, dayparted call breakdown (when calls hit relative to flight dayparts), case-intake form submissions on the firm's site, and where the firm has the data infrastructure, retainer-conversion attribution.

Yes — venue lists are reviewed and approved before flight. We bring a recommended list built against the firm's case-mix geography; the firm signs off before the buy goes in.

Pricing scales by inventory size and footprint. Small-inventory placements — a single venue cluster, one corridor, one daypart — start in the hundreds of dollars. Mid-range campaigns covering a vertical-specific footprint in a single metro typically run a few thousand to low five-figures per month. Full regional dominance flights — multi-vertical, multi-metro, layered across bar TV, programmatic, and rideshare — run in the upper five-figures per month range.

There's no hard floor, but most flights make sense at the low-thousands-per-month level or above. Below that the measurement signal gets thin and the venue density doesn't reach the audience reliably. We'll tell you if a smaller spend is going to underperform before you commit.

Most flights price as a flat monthly or per-flight fee built around the venue inventory, daypart weighting, and creative requirements rather than a single CPM. For programmatic and rideshare layers we can break out CPMs separately if your media planning team needs to model the buy that way.

Venue selection and curation, compliance review (for regulated verticals), creative review and trafficking, the placement itself, weekly venue-level and daypart-level reporting, in-flight optimization (rotating underperforming venues), and the post-flight read-out. Custom attribution work and creative production are scoped separately.

We don't run free flights, but we'll structure a short-form test flight (four to six weeks, single metro, single channel) for first-time clients where a full twelve-week commitment is premature. Test flights price proportionally and produce the same measurement deliverables as full flights.

Yes — through several signal layers. Venue-level proof-of-play confirms the spot ran. Geofence-based foot-traffic panels measure visit lift to conversion points within a defined radius. Branded-search and call-volume halo measurement captures intent generated by the exposure. For verticals like cannabis and restaurants where POS data is available, transaction-level attribution is possible. The channel is more measurable than most clients expect.

Multi-touch attribution that respects the channel's strengths — bar TV gets credit for impression-level reach, programmatic for retargeted conversion, rideshare for after-hours intent. We report each channel's contribution separately and as a stack, against the metric the brand actually cares about (visits, calls, tickets, installs, distribution velocity).

Yes. We export venue-level and daypart-level data weekly in a format that drops into most MMM platforms and attribution tools. For brands running a unified attribution stack, we'll align the data-export schema to your model.