Maine's adult-use market launched in 2020. The Office of Cannabis Policy sets advertising rules with proximity-to-school restrictions and audience-composition requirements.
Maine's cannabis market is concentrated around Portland and Bangor. Highfloor doesn't operate Maine flights directly today.
Cannabis advertising in Maine is regulated under Office of Cannabis Policy rules; 28-B M.R.S.. The audience composition rule is: audience composition rules apply with proximity restrictions. Highfloor's Maine content is published as a reference resource for brands evaluating channel mix in this market.
Highfloor's deepest cannabis-flight operations are in Arizona, Massachusetts, and Illinois — three states where we run bar TV, programmatic, and rideshare flights directly with full compliance support. For Maine, we can typically scope a programmatic-only campaign that we run remotely, or refer the brand to a vetted local partner. Reach out and we'll route the inquiry to the right answer.