Missouri's adult-use cannabis market launched in February 2023 and is one of the more permissive Midwestern markets. The Department of Health and Senior Services regulates cannabis advertising.
Missouri's cannabis market has matured rapidly since its 2023 launch and dispensary density across St. Louis and Kansas City supports layered campaigns. Highfloor operates curated bar TV, programmatic, and rideshare flights for cannabis brands in Missouri — St. Louis and Kansas City are both part of our Tier 2 metro footprint.
Cannabis advertising in Missouri is regulated under Department of Health and Senior Services rules; Article XIV of Missouri Constitution. The audience composition rule is: audience must be reasonably expected to be at least 85% adult. Highfloor's Missouri content is published as a reference resource for brands evaluating channel mix in this market.
Highfloor's deepest cannabis-flight operations are in Arizona, Massachusetts, and Illinois — three states where we run bar TV, programmatic, and rideshare flights directly with full compliance support. For Missouri, we can typically scope a programmatic-only campaign that we run remotely, or refer the brand to a vetted local partner. Reach out and we'll route the inquiry to the right answer.