A different surface for the brands the digital platforms have priced out.
Highfloor Media was founded in 2026 by Reece Pesek, a full-stack marketer with growth experience across cannabis, hemp, peptide, and DTC supplement categories. We build the curated bar TV, programmatic, and rideshare ad networks the major digital platforms can't — purpose-built for cannabis, legal, hospitality, nightlife, dating, and restaurant brands reaching active, social audiences. Remote-first, headquartered in Tempe, Arizona, with priority operations in Phoenix, Boston, and Chicago.
Attention left the feed.
The digital ad platforms are running out of room. CPMs climb every quarter. Targeting precision keeps narrowing as the privacy regime tightens. The same handful of platforms compete for the same audience attention, and each new dollar buys less than the last.
Meanwhile the audience is sitting in front of a TV above a bar, watching a screen that's been there for fifteen years and getting served whatever the venue decided to put on it. The inventory is enormous, the attention is real, and the channel has been operated by people who treat it like signage.
Highfloor exists because that's a category mistake. The screen above the bar isn't signage — it's a fifteen-second spot in front of an audience that's social, attentive, and out spending money. Priced and bought correctly, it's the most valuable inventory most brands have never used.
Curation, measurement, creative.
Three things that the channel hasn't historically had, and that modern brands now expect by default.
Curation — we operate a hand-built network of premium bar, restaurant, and entertainment venues across the country. The venue list isn't a wholesale roster. Every venue in the network is selected for screen visibility, audience composition, and daypart pattern. When we build a flight, the venue list is built against the brand and the vertical, not pulled off a shelf.
Measurement — we report against the metric that actually matters to the brand. Foot traffic, call volume, ticket velocity, distribution lift, install rate, daypart-level attribution. The reporting cadence is weekly. The optimization happens in-flight, not in a post-mortem.
Creative — fifteen seconds, sound off, full screen. The format is unforgiving and most existing brand creative doesn't translate. We provide the spec, we review the cut, and where the brief calls for it we help produce against the format from the brand's existing assets.
Remote. Tempe-based. Operator-led.
Highfloor is a remote technology company headquartered in Tempe, Arizona, founded in 2026 by an operator group with backgrounds in performance media, agency strategy, programmatic operations, and venue networks. Arizona's bar and restaurant scene runs at a density and a digital-screen saturation that's unusual even among major U.S. metros — the founding group watched brands spend years fighting for placements in those venues and saw the gap that's now the company.
The team comes out of operating roles in agency sales, programmatic, and venue networks. We've sat on every side of this transaction — the brand trying to buy the placement, the agency trying to source it, the venue trying to monetize the screen. Highfloor is built around closing the gaps between all three.
Phoenix, Boston, and Chicago anchor our priority footprint. The product extends across the country. Meet the team →