Reports

Industry reports for the verticals locked out of mainstream digital.

Original analysis on the verticals Highfloor serves — cannabis and legal first. Methodology, data, and the operating-side read of where the channels are heading.

Highfloor publishes annual industry reports on the regulated and conversion-window verticals it operates in. Each report combines public market data, regulatory analysis, and Highfloor's own flight observation across Phoenix, Boston, Chicago, and the broader 36-metro footprint. The 2026 cycle covers cannabis out-of-home advertising and US legal advertising. Reports are free; the underlying data is sourced.

Report · Cannabis

2026 cycle

State of Cannabis OOH Advertising 2026

Cannabis OOH spend has compounded against a paid-search and paid-social lockout that hasn't loosened. The channels that scaled are the ones the major platforms can't touch.

Market sizing and 2026–2030 outlook
Channel mix: bar TV, programmatic DOOH, transit, rideshare
State-by-state regulatory snapshot for adult-use markets
What cannabis CMOs are actually buying — and what's working

Read →

Report · Legal

2026 cycle

State of Legal Advertising 2026

Legal advertising remains one of the heaviest US ad-spend verticals. The mix is shifting toward channels that hit the conversion-window — and away from the ones that don't.

Market sizing across PI, mass tort, DUI, workers' comp
Channel mix: broadcast, OOH, paid search, programmatic
State bar advertising rules — what's enforceable, what isn't
Intake-window analysis: when prospects actually convert

Read →

Want a Highfloor read on your vertical?

Book a 15-minute strategy call Skip the call, email a quote requestWe reply within one business day.