Markets

National footprint, regional focus.

11 Tier 1 priority metros with deep curated venue networks plus 25 Tier 2 markets where we run curated bar TV plus national programmatic and rideshare. Pacific Northwest excluded by design.

Highfloor operates a curated bar TV network across 36 U.S. metros plus national programmatic and rideshare layers. Tier 1 metros — Phoenix, Boston, Chicago, Las Vegas, NYC, LA, Atlanta, Miami, Detroit, Denver, Dallas — get full curated venue coverage, deep neighborhood-by-neighborhood knowledge, dedicated industry sub-pages, and the deepest sales focus. Tier 2 metros — 25 additional markets — get curated venue coverage with a single market page and per-vertical scoping on inquiry. The Pacific Northwest (Seattle, Portland, Boise, etc.) is excluded.

National coverage map — schematic

36 metros across the country. Tier 1 metros (Phoenix, Boston, Chicago, NYC, LA, Atlanta, Miami, Detroit, Denver, Dallas, Las Vegas) anchor the curated venue network with full per-vertical sub-pages; Tier 2 metros extend the same flight infrastructure with single-page market hubs.

Total US metros

Tier 1 priority metros

Full curated networks + per-vertical pages

Tier 2 metros

Curated bar TV + national programmatic + rideshare

Bar TV screens in our network

Sports bars, gastropubs, late-night, hospitality

Tier 1 — full curation

11 priority metros

Deep curated venue networks, full industry sub-pages per metro (cannabis, legal, hospitality, events, dating, restaurants), detailed neighborhood-and-daypart strategy, and the firm's deepest sales focus.

Phoenix areaAZ

Sports bar town first, entertainment-district town second. Highfloor's deepest network footprint, built around Maricopa County's split geography.

Boston areaMA

Dense, walkable, sports-fanatic. The metro's compressed geography lets a tight venue list cover most of the relevant nightlife footprint.

Chicago areaIL

One of the largest restaurant scenes in the country and bar TV's friendliest geography. Bears Sundays anchor the highest-density daypart in the network.

Las Vegas areaNV

24/7 venue density, tourist-plus-local audience mix, and a sports calendar anchored by the Raiders and Knights. Cannabis-legal under Nevada CCB rules.

NYC areaNY

Densest venue geography in the country across five boroughs and the Northern New Jersey extension. Cannabis flights run under the country's strictest framework.

Los Angeles areaCA

Sprawling, neighborhood-driven, hospitality-heavy. California cannabis under the DCC, multiple sports franchises, and one of the deepest restaurant scenes in the country.

Atlanta areaGA

One of the most heavily-advertised personal injury markets in the country, plus deep nightlife and hospitality density. Cannabis is medical-only in Georgia.

Miami areaFL

Hospitality-and-nightlife dominant. Major event calendar (F1, Art Basel, Ultra), Heat/Marlins/Dolphins/Panthers/Inter Miami sports density. Cannabis is medical-only in Florida.

Detroit areaMI

Adult-use cannabis legal under Michigan CRA rules. Heavy auto-industry PI case base. Lions/Pistons/Tigers/Red Wings + Michigan/MSU football culture.

Denver areaCO

First U.S. state to legalize adult-use cannabis. Mature dispensary footprint, outdoor-lifestyle audience, Broncos/Nuggets/Avalanche/Rockies sports density.

Dallas areaTX

Massive personal injury and mass tort market. Cowboys/Mavericks/Stars/Rangers sports density. Cannabis not legal in Texas — adult-use flights not available.

Tier 2 — national network

25 additional metros

Curated bar TV venue coverage, national programmatic, and rideshare layers. Scoped per-vertical on inquiry — same compliance rigor and same flight infrastructure, with a single market page and direct-quote workflow rather than industry sub-pages.

Houston areaTX

One of the largest personal injury and trucking-accident markets in the U.S. Texans/Astros/Rockets sports density across the energy-corridor metro.

Austin areaTX

College-and-tech audience density across UT, dense East Side and South Congress nightlife, fast-growing residential corridors. Cannabis not legal in TX.

San Antonio areaTX

Spurs sports culture, Riverwalk hospitality density, military base economy, large PI advertising market. Cannabis not legal in TX.

San Diego areaCA

Padres sports culture, beach-and-craft-beer hospitality density, mature California cannabis market under DCC rules.

San Francisco areaCA

Tech-economy audience density, mature CA cannabis market, Bay Area sports across Giants/Warriors/49ers/Sharks plus the South Bay extension.

Sacramento areaCA

California state capital, mature CA cannabis market, Kings basketball culture, growing residential corridors through Roseville and Folsom.

Philadelphia areaPA

Eagles/Sixers/Phillies/Flyers sports culture, dense Center City and Fishtown nightlife, large PI advertising market. Pennsylvania medical-only for cannabis.

DC / Baltimore areaDC

DC and the Baltimore metro across one network. Maryland adult-use cannabis legal under MCA rules. Federal-government adjacent demographic, dense bar and restaurant geography.

Pittsburgh areaPA

Steelers culture defines the calendar. Penguins/Pirates rounding out the sports density. PA medical-only for cannabis. Strong PI law market.

Cleveland areaOH

Ohio adult-use cannabis market launched 2024 — Cleveland is one of the densest dispensary footprints in the new program. Browns/Cavaliers/Guardians sports density.

Columbus areaOH

Ohio State football culture, fast-growing tech and government economy, mature Ohio adult-use cannabis program.

Cincinnati areaOH

Bengals/Reds sports density, OTR (Over-the-Rhine) hospitality renaissance, Ohio adult-use cannabis active.

Indianapolis areaIN

Colts/Pacers sports density, Indy 500 and major event calendar, dense Mass Ave and Fountain Square nightlife. Cannabis not legal in IN.

Milwaukee areaWI

Bucks/Brewers/Packers sports density (Packers Sundays pull citywide), Third Ward and Walker's Point hospitality. Cannabis not legal in WI.

Minneapolis areaMN

Minnesota adult-use cannabis program rolling out 2025-26. Vikings/Wild/Twins/Wolves sports density. Twin Cities geography across Minneapolis and St. Paul.

St. Louis areaMO

Missouri adult-use cannabis active since 2023. Cardinals baseball culture, Blues hockey, dense Central West End and Soulard nightlife.

Kansas City areaMO

Chiefs Sundays anchor the highest-density daypart. Missouri adult-use cannabis active. Royals baseball, Power & Light District nightlife.

Tampa areaFL

Buccaneers/Lightning/Rays sports density, dense Ybor City and downtown nightlife, large PI market. Florida medical-only for cannabis.

Orlando areaFL

Magic basketball, theme-park-economy hospitality density, growing Mills 50 and Thornton Park nightlife. Florida medical-only for cannabis.

Charlotte areaNC

Panthers/Hornets sports density, fast-growing banking-economy metro, dense South End and NoDa nightlife. Cannabis not legal in NC.

Raleigh areaNC

Research Triangle audience — NCSU/Duke/UNC college culture, tech-economy growth, Hurricanes hockey. Cannabis not legal in NC.

Nashville areaTN

Music economy and tourism economy, Predators hockey, Titans football, Lower Broadway honky-tonk density. Cannabis not legal in TN.

New Orleans areaLA

French Quarter and Frenchmen Street venue density, Saints/Pelicans sports, deep tourism economy. Louisiana medical-only for cannabis.

Salt Lake City areaUT

Jazz basketball, ski-tourism economy through Park City, Utah-specific liquor laws shape venue mix. Utah medical-only for cannabis.

Tucson areaAZ

Arizona adult-use cannabis legal. UA football and basketball culture, downtown and 4th Ave bar density, smaller than Phoenix but its own market.

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