Michigan's adult-use cannabis market launched in 2019 and is one of the fastest-growing in the country. The Cannabis Regulatory Agency (CRA) sets advertising rules requiring audience-composition compliance and prohibiting placement near schools, playgrounds, and similar locations.
Michigan's dispensary density across Detroit, Ann Arbor, Grand Rapids, and Lansing supports layered campaigns well. Bar TV inventory in the metro Detroit corridor and the Ann Arbor college market is well-aligned to the cannabis consumer. Highfloor operates curated bar TV, programmatic, and rideshare flights for cannabis brands in Michigan — Detroit is one of our Tier 1 metros, with the Ann Arbor and Royal Oak / Ferndale extensions.
Cannabis advertising in Michigan is regulated under Cannabis Regulatory Agency (CRA) rules under MCL 333.27951 et seq.. The audience composition rule is: reasonable expectation that no more than 30% of audience is under 21. Highfloor's Michigan content is published as a reference resource for brands evaluating channel mix in this market.
Highfloor's deepest cannabis-flight operations are in Arizona, Massachusetts, and Illinois — three states where we run bar TV, programmatic, and rideshare flights directly with full compliance support. For Michigan, we can typically scope a programmatic-only campaign that we run remotely, or refer the brand to a vetted local partner. Reach out and we'll route the inquiry to the right answer.