Highfloor
Strategy call

Fifteen minutes. Real channel-mix recommendation. No pitch.

Map your channels, budget, and targets against what Highfloor runs across bar TV, programmatic display, and rideshare. Directional recommendation in your inbox before the call ends.

The strategy call is a 15-minute working session with Highfloor's media strategy team. Best fit: operators in regulated or high-ticket categories actively spending on paid media or planning to within 90 days. Bring current spend, current channels, current bottleneck. You'll leave with a directional recommendation on channel mix and concrete next steps. The calendar invite arrives from your assigned strategist immediately after booking.

Agenda · 15 min

The exact shape of the call.

0–2
Quick context
Vertical, market, current spend range, current channel stack — fast scan to get on the same page.
2–6
Current state and bottleneck
Where the budget is going today, what's working, what's stalling. Honest read of the campaign-level economics.
6–12
Channel-fit map
What Highfloor's bar TV, programmatic, and rideshare layers would look like against your specific case mix and metro footprint. Real numbers, real venues, real dayparts.
12–15
Direction and next steps
Directional recommendation on channel mix and flight structure. What a 12-week test would cost and look like. No contract, no pressure.
Total
15 minutes — directional recommendation in your inbox before the call ends

You're a fit if…

  • Operator in a regulated or high-ticket category — cannabis, legal (PI / mass tort / DUI / workers' comp), home services, hemp, or similar
  • Actively spending on paid media or planning to within 90 days
  • Multi-channel media buyer or planning a multi-channel push
  • Operating in or near one of our priority metros (Phoenix, Boston, Chicago, NYC, LA, Atlanta, Miami, Detroit, Denver, Dallas, Las Vegas)
  • Open to channel-mix advice that may differ from your current plan

You're not a fit if…

  • Looking for free agency work or generic media-buying advice unrelated to bar TV / programmatic / rideshare
  • Spending under $2K/month total — flights below that level can't deliver meaningful signal
  • B2B SaaS, enterprise software, or anything targeting an audience that isn't going to bars and restaurants
  • Need a campaign live in under 7 days — compliance review timelines won't accommodate
Pre-call prep

Bring these five inputs.

Five-minute mental review before the call gets you a sharper recommendation. None of this needs to be exact.

  • 01Current monthly ad spend (rough range is fine)
  • 02Channels you're running today and what's converting
  • 03Your top current bottleneck — capacity, cost, conversion, attribution
  • 04Geographic markets you actively serve
  • 0590-day target — what would success look like at the end of one quarter
Who you're meeting with

The Highfloor media strategy team.

Highfloor's media strategy team operates across programmatic display, bar screen, and rideshare advertising, with deep specialization in regulated and high-ticket verticals — cannabis, hemp, legal, and home services.

Each strategist owns campaign architecture end-to-end: targeting, creative compliance, budget allocation, and performance optimization. We don't separate "strategy" from "execution" — the strategist on your call is the same person who would architect and run the campaign.

We work with operators who treat advertising as infrastructure, not a line item.

Ready when you are

Pick a time. We'll handle the rest.

Calendar invite arrives from your assigned strategist immediately after booking. Confirm the invite to lock the slot. Reply directly to the email if you need to reschedule — no friction.

Prefer email or phone?