Bar & Restaurant Network
Full-screen ad placements on the TVs above the bar, in the booths, on the patios. The audience is captive, social, and out spending money. The format is short, sound-off-friendly, and impossible to scroll past.
Highfloor's bar and restaurant TV network places curated, full-screen, sound-off, fifteen-second ads on the screens above bars and inside restaurants in Phoenix, Boston, and Chicago. The audience is captive — phones face-down, screen at eye level, attention concentrated for forty-five-minute viewing sessions. Twelve-week flights are standard, weighted to the dayparts and venue mix that fits the brand's vertical, with weekly venue-level reporting and foot-traffic attribution included.
Bar and restaurant TV is the channel built for the audience nobody else can reach properly. People sit in front of these screens for forty-five minutes at a stretch — sober at six, primed to spend by ten. Phones are face-down on the table. The TV is at eye level. The placement runs full-screen with the sound off, and lands in three seconds or it doesn't land at all.
We sell that placement. Our network covers thousands of venues across the country — the sports bars during games, the gastropubs during dinner, the late-night spots after eleven. We build flights around the daypart and venue mix that fits the brand, the vertical, and the market.
Most flights run twelve weeks. Some run year-round. Creative is short and sharp — fifteen seconds is the standard, with longer cuts available where the brief calls for it. We handle production guidance, venue selection, trafficking, and weekly reporting on the metrics the brand actually cares about.
Where it lives
Sports bars. Casual dining. Gastropubs. Cocktail lounges. Brewpubs. Hotel bars. Patio venues. Late-night spots. The common thread is screen visibility — every venue in the network has TVs that are watched, not background.
Venue selection is the work. Flight performance lives or dies on whether the venue list matches the audience you actually need to reach. We build the list against the brand's geography, vertical, and target dayparts — not a generic top-fifty roster.
Aggregate venue-network activity heatmap by day-of-week and hour. Darker cells = denser audience. Sports primetime (Thu–Sat 6pm–1am) is the strongest cannabis and hospitality daypart; Mon–Fri lunch is where the legal/B2B verticals index highest.
How a flight runs
- 01Brief and venue list
We map the brand's geography and audience to a venue list. Compliance review where the vertical requires it.
- 02Creative
Fifteen-second, sound-off-friendly cut. We provide the spec and review the cut before flight.
- 03Flight
Twelve weeks standard. Daypart-weighted against the vertical. Reporting starts in week one.
- 04Optimization
Weekly venue-level read. Underperforming venues rotate out. Strong venues get more weight.
Want to see the venue map for your market?
Request the deckFrequently asked questions
How does Highfloor's bar network differ from Atmosphere TV?
Atmosphere is the largest bar TV network — broad, self-serve, and primarily inventory-led. Highfloor is curated: each venue is hand-selected for screen visibility, audience composition, and daypart pattern, and the buy is built around the brand and vertical rather than a generic roster. We're a managed-service partner with vertical-specific compliance and measurement, not a self-serve platform.
What does a bar TV ad look like?
Fifteen seconds, sound-off-friendly, full-screen on the TVs above the bar, in booths, and on patios. The format requires creative built to land in three seconds — strong visual, on-screen text legible at six feet, brand and CTA clear. We provide the spec and review every cut before flight.
Which venue types are in the network?
Sports bars, gastropubs, casual restaurants, brewpubs, cocktail lounges, hotel lounges, late-night spots. The network is built around screen-visibility venues — places where TVs are watched, not background. Venue selection per flight is driven by the brand's vertical, geography, and target dayparts.
Can I pick the exact venues?
Yes — venue lists are reviewed with the brand before the flight ships. We bring a recommended list built against the brief; you review, adjust, and approve before the buy is placed.
What metrics will I see?
Weekly reports include venue-level proof-of-play, daypart breakdowns, total impressions, frequency, and the conversion-side metric attached to your brief — foot-traffic lift, branded-search lift, call-volume change, ticket velocity, draft-handle placements, or app installs depending on the campaign.
Is bar TV expensive compared to digital?
On a CPM basis, bar TV sits between programmatic display (cheap, low attention) and connected TV (expensive, high attention). The differentiator is attention quality. Phones are down, the screen is at eye level, the placement runs full-screen with no scroll-past. Most clients running bar TV alongside their digital stack report higher attributed lift per dollar.
Do flights run nationwide?
We operate the network nationally for non-managed campaigns, but our priority service markets — Phoenix, Boston, Chicago — get the deepest curation, dedicated venue managers, and the strongest measurement infrastructure. Flights outside those metros are available and we'll be transparent about the tradeoffs.