Montana's adult-use market launched in 2022. The Cannabis Control Division regulates advertising in a relatively rural state with concentrated dispensary footprint.
Montana's cannabis market is small but established. Highfloor doesn't operate Montana flights directly today.
Cannabis advertising in Montana is regulated under Department of Revenue Cannabis Control Division rules. The audience composition rule is: audience composition rules apply. Highfloor's Montana content is published as a reference resource for brands evaluating channel mix in this market.
Highfloor's deepest cannabis-flight operations are in Arizona, Massachusetts, and Illinois — three states where we run bar TV, programmatic, and rideshare flights directly with full compliance support. For Montana, we can typically scope a programmatic-only campaign that we run remotely, or refer the brand to a vetted local partner. Reach out and we'll route the inquiry to the right answer.