Reach the cannabis consumer in the venues they're already in.
The cannabis audience is disproportionately a sports bar regular, a concert-goer, a restaurant-and-drinks-after-work adult between twenty-five and forty-five. Our network reaches them. The compliance work happens upstream of the flight.
Highfloor runs compliant cannabis advertising flights for brands in Arizona, Massachusetts, and Illinois — three adult-use markets where bar TV, programmatic display, and rideshare reach the cannabis consumer in the venues they're already in. Compliance work happens upstream of every flight: venue audience-composition documentation, creative review against state rules (A.R.S. § 36-2854, 935 CMR 500.105(4), 410 ILCS 705), and required disclaimer language built into every spot. Twelve-week flights are standard, weighted to sports primetime and the dayparts that match each market's audience pattern.
Cannabis is the vertical bar TV was made for. The legal cannabis consumer is disproportionately a sports bar regular, a concert-goer, a restaurant-and-drinks-after-work adult between twenty-five and forty-five. The audience is exactly where our screens live. The hard part isn't reach — it's compliance.
Cannabis advertising is regulated at the state level, and the rules vary widely. Massachusetts, Arizona, and Illinois each have their own version of permitted formats, audience composition requirements, and venue restrictions. We've built campaigns under all three. The compliance work happens before the flight starts: venue selection that meets audience-composition rules, creative review against the relevant state regulations, and documentation that holds up to a regulator's review.
Most cannabis flights we run are twelve weeks across a defined metro footprint. Sports dayparts perform strongest. Primetime is close behind. Late-night converts but draws closer scrutiny on age-mix, so we typically cap that exposure unless the client's compliance counsel signs off on the venue list.
Programmatic stacks on top of bar TV well for this vertical. Geo-fenced display around dispensary locations during the trailing days of a week-long flight reinforces the bar TV exposure with a click-to-directions or click-to-menu push when the consumer is already nearby. Rideshare is situational — strongest for adult-use markets where dispensaries cluster near nightlife corridors.
Recent campaigns: a multi-state cannabis operator running across twelve venues in three metros over twelve weeks, with strongest performance in the markets where the bar TV ads ran during sports and primetime hours. A regional dispensary group running geo-fenced display around competitor locations for a six-week reconquest flight.
Highfloor scoring across compliance, reach, and observed conversion lift in adult-use markets.
Plus 25 additional Tier 2 metros — same channel mix, scoped per-vertical on inquiry.
See all marketsFrequently asked questions
Can cannabis brands legally advertise on Highfloor's bar TV network?
Yes, in the three markets where we operate adult-use cannabis flights — Arizona, Massachusetts, and Illinois. Each state has its own audience-composition requirements (Massachusetts requires 85%+ adult audience; Illinois requires the audience to be reasonably expected adult; Arizona has its own variant). Highfloor's curation only includes 21+ venues that meet these thresholds, and we run compliance review on every flight.
What happens to creative during compliance review?
Every creative cut goes through the operator's compliance counsel and is reviewed against the relevant state's rules — no health claims, no consumption depiction, no minors, required disclaimers (varies by state), and any state-specific warning text. We don't ship creative without sign-off from the brand's compliance team.
What about Massachusetts' restrictive rules?
Massachusetts under 935 CMR 500.105(4) requires 85%+ adult audience and prohibits FCC-regulated TV/radio. Bar TV networks operating as private venue networks (not over-the-air) and meeting the audience-composition rule are permitted. The required 'Please Consume Responsibly' disclaimer plus warnings about impairment, health risks, and operating vehicles must appear. Highfloor handles these requirements as part of standard compliance review.
What about Illinois?
Illinois under 410 ILCS 705 requires that no more than 30% of the audience be reasonably expected to be under 21 and prohibits placement near schools, parks, and playgrounds. Venue eligibility is checked against this rule on every flight; Highfloor maintains an updated exclusion list.
What about Arizona?
Arizona under A.R.S. § 36-2854 and Title 19, Chapter 4, Article 2 permits cannabis advertising in venues whose adult-audience composition meets the 21+ majority requirement. Phoenix-area sports bars and adult-only lounges generally meet this; verification documentation is part of every flight.
Can I run multi-state campaigns?
Yes — Highfloor regularly runs flights across all three of our priority markets simultaneously, with state-specific creative variants, separate compliance documentation per market, and consolidated reporting. Multi-state cannabis is one of our strongest case categories.
What attribution do I get for a cannabis flight?
Foot-traffic lift to dispensary locations measured against a rolling twelve-week baseline within a five-mile radius. Branded-search and menu-page traffic halo. Optional: integration with the operator's POS for transaction-level attribution where the data infrastructure supports it.