Hundreds for a corridor. Five figures for a region. Quotes in one business day.
Pricing scales with the inventory you take and the footprint you cover. Here are the four tiers most flights land in.
Highfloor advertising flights price by inventory size and footprint, not by a single CPM. Small-inventory single-corridor placements start in the hundreds of dollars per month. Mid-range single-vertical metro flights run a few thousand to low five-figures monthly. Full regional dominance flights — multi-channel across all three priority metros — run upper five-figures per month. Custom quotes within one business day.
Single venue / single corridor
Smallest possible flight footprint. A single venue or a tight corridor cluster, single daypart focus, single channel.
- Bar TV in one targeted venue or single neighborhood corridor
- Single daypart focus (e.g., sports primetime only)
- Weekly proof-of-play and impression reporting
- Best for: hyper-local awareness, testing the channel before scaling
Single-vertical metro flight
A single vertical's worth of bar TV coverage in a metro, weighted to the right venues and dayparts. The standard starting point for cannabis dispensaries, single-firm legal, hospitality launches.
- Curated bar TV across the right metro venue cluster
- Daypart-weighted against the vertical's case mix or audience pattern
- Compliance review for regulated verticals
- Weekly venue-level + daypart-level reporting + foot-traffic attribution
- Best for: single-vertical brands testing or scaling in one metro
Multi-channel multi-vertical metro stack
Bar TV layered with programmatic display and rideshare under one campaign. Most cannabis MSOs, mid-market law firms, and event-series promoters land here.
- Bar TV strategic spine + programmatic display awareness layer + rideshare conversion layer
- Multiple verticals supported under one campaign plan
- Full compliance review for regulated verticals
- Consolidated reporting across channels with weekly cadence and post-flight readout
- Best for: brands operating in multiple verticals or wanting full conversion-window coverage
Full regional dominance
Multi-channel, multi-metro, multi-vertical. Owns the conversion window for the brand across every priority market.
- Full footprint across Phoenix, Boston, Chicago (or whichever subset applies)
- Bar TV + programmatic + rideshare + CTV layered under one campaign
- State-by-state compliance for regulated verticals
- Dedicated account team and weekly strategic review
- Best for: cannabis MSOs, multi-state law firms, national hospitality brands
What's actually included
Every Highfloor flight, regardless of tier, includes venue selection and curation, compliance review for regulated verticals, creative review and trafficking, the placement itself, weekly venue-level and daypart-level reporting, in-flight optimization (rotating underperforming venues), and a post-flight readout against the brand's actual conversion metric.
Custom attribution work (POS-level integration, MMM data exports), creative production, and dedicated account team support are scoped separately for the tiers and brands that require them.
There's no hard minimum spend. We'll tell you honestly if a budget is too small to produce a meaningful result rather than ship a flight we don't believe in.
Frequently asked questions
What does a Highfloor campaign actually cost?
Pricing scales by inventory size and footprint. Small-inventory placements — a single venue cluster, one corridor, one daypart — start in the hundreds of dollars. Mid-range campaigns covering a vertical-specific footprint in a single metro typically run a few thousand to low five-figures per month. Full regional dominance flights — multi-vertical, multi-metro, layered across bar TV, programmatic, and rideshare — run in the upper five-figures per month range.
Is there a minimum spend?
There's no hard floor, but most flights make sense at the low-thousands-per-month level or above. Below that the measurement signal gets thin and the venue density doesn't reach the audience reliably. We'll tell you if a smaller spend is going to underperform before you commit.
How does pricing work — CPM, flat, what?
Most flights price as a flat monthly or per-flight fee built around the venue inventory, daypart weighting, and creative requirements rather than a single CPM. For programmatic and rideshare layers we can break out CPMs separately if your media planning team needs to model the buy that way.
What's included in the price?
Venue selection and curation, compliance review (for regulated verticals), creative review and trafficking, the placement itself, weekly venue-level and daypart-level reporting, in-flight optimization (rotating underperforming venues), and the post-flight read-out. Custom attribution work and creative production are scoped separately.
Do you offer a free trial or test flight?
We don't run free flights, but we'll structure a short-form test flight (four to six weeks, single metro, single channel) for first-time clients where a full twelve-week commitment is premature. Test flights price proportionally and produce the same measurement deliverables as full flights.