Hospitality-and-nightlife dominant. Major event calendar (F1, Art Basel, Ultra), Heat/Marlins/Dolphins/Panthers/Inter Miami sports density. Cannabis is medical-only in Florida.
Highfloor's Miami network covers curated bar TV across the South Beach, Brickell, Wynwood, and Design District corridors plus the Coral Gables and Coconut Grove extensions. Hospitality-and-nightlife dominant venue mix. Major event calendar (F1, Art Basel, Ultra) concentrates audience density around specific windows. Cannabis is medical-only in Florida.
Miami runs on a hospitality-and-nightlife economy at a density that shapes how bar TV works in this market. South Beach, Brickell, Wynwood, the Design District, Coconut Grove, and Coral Gables together carry a venue density that supports a network anchored around lounges, cocktail bars, restaurant-bars, and the high-end hospitality scene rather than the sports-bar density that anchors most other markets in our footprint.
Sports loyalty centers on the Heat, Marlins, Dolphins, Panthers (Stanley Cup contenders most years), and Inter Miami (the Messi era). Heat games and Dolphins Sundays anchor the heaviest sports bar dayparts. The Panthers' Stanley Cup runs concentrate audience density during playoff windows.
Cannabis in Florida is medical-only — the state has not legalized adult-use. We do not run full THC advertising in Florida. Our Miami network supports CBD and hemp brands running compliance-cleared flights and cannabis-adjacent wellness brands, but full adult-use cannabis is not a Miami-active vertical.
Personal injury law is one of the largest legal advertising markets in the country. The combination of high tourist volume, dense rideshare activity, hospitality-industry slip-and-fall and premises case mix, and the metro's freeway geography produces an enormous PI case base. Bar TV across mid-tier venues weights to commute corridors and weekend evening dayparts; rideshare layers heavily on the late-night Ocean Drive and Brickell/Wynwood corridors for the DUI-adjacent intake window.
Mass tort is well-established in Miami — Florida-based plaintiff counsel runs major mass tort flights against the active national dockets, and bar TV is part of the standard Florida legal-vertical media mix.
Hospitality and nightlife are categorical to the market. Restaurant openings in the South Beach, Brickell, and Wynwood corridors, hotel-bar and rooftop concepts, the major nightclub brands (LIV, E11even, Story, etc.), and the spirits-and-cocktail launch programs all run flights through the network. Major event windows — F1 Miami GP in May, Art Basel in December, Ultra in March, Miami Open tennis in March — concentrate venue audience density harder than the calendar's regular weeks. Our network plays heavily during these event-driven windows.
Dating and social-app brands run weighted toward the dense Miami Beach and Brickell corridors where the target demographic concentrates. Restaurants and delivery follow the residential geography out through Coral Gables, Coconut Grove, and the Doral/Aventura suburbs.
The shape of a Miami flight: twelve weeks (or aligned to event windows for hospitality/nightlife), footprint anchored in the dense beach and Brickell/Wynwood corridors, weighted to Heat/Dolphins game windows and event-driven dayparts, with programmatic and rideshare layered for the verticals where each layer fits.
Curated network density across Miami's primary corridors and suburb extensions. Each cluster represents a venue concentration; venue selection happens per-flight against the brand's case-mix or audience geography.
Frequently asked questions
What does Highfloor Media actually do?
Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.
What does a campaign cost?
Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.
How fast do campaigns go live?
Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.
Do you handle creative?
We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.
How is performance measured?
Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.
Where does Highfloor operate?
Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.
What's the typical flight length?
Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.