Indianapolis advertising — bar TV, programmatic, rideshare.
Colts/Pacers sports density, Indy 500 and major event calendar, dense Mass Ave and Fountain Square nightlife. Cannabis not legal in IN.
Highfloor's Indianapolis area network covers curated bar TV venues across Indianapolis plus the suburb extensions through Carmel, Fishers, Greenwood, Noblesville, layered with national programmatic and rideshare. Colts/Pacers sports density, Indy 500 and major event calendar, dense Mass Ave and Fountain Square nightlife. Cannabis not legal in IN.
Indianapolis's bar and restaurant scene centers on Mass Ave, Fountain Square, downtown, and the Broad Ripple corridor. Colts Sundays and Pacers primetime anchor the major dayparts. The Indy 500 weekend in May and the NBA All-Star game when Indy hosts concentrate venue audience density harder than the calendar's regular weeks.
Cannabis is not legal in Indiana. PI law, hospitality, and event-driven nightlife are the strongest verticals. Indy is a meaningful PI market given the freeway hub geography (I-65, I-70, I-69, I-74).
The shape of an Indianapolis flight: twelve weeks, footprint anchored in the central corridor, weighted to Colts Sundays and Pacers primetime, with event-window additions per brief.
Frequently asked questions
What does Highfloor Media actually do?
Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.
What does a campaign cost?
Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.
How fast do campaigns go live?
Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.
Do you handle creative?
We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.
How is performance measured?
Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.
Where does Highfloor operate?
Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.
What's the typical flight length?
Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.