Massive personal injury and mass tort market. Cowboys/Mavericks/Stars/Rangers sports density. Cannabis not legal in Texas — adult-use flights not available.
Highfloor's DFW network covers curated bar TV across downtown Dallas, Uptown, Deep Ellum, the Knox/Henderson corridor, the densifying Plano and Frisco suburbs, and the Fort Worth extension. One of the largest PI and mass tort advertising markets in the country. Cowboys Sundays anchor the highest-density daypart. Cannabis is not legal in Texas.
Dallas-Fort Worth is one of the largest metro footprints in the country and one of the deeper personal injury and mass tort advertising markets. The metro's geography centers on downtown Dallas, Uptown, Deep Ellum, Lower Greenville, Bishop Arts, the Knox/Henderson corridor, and the rapidly densifying suburbs through Plano, Frisco, Arlington, and the Fort Worth extension. Our DFW network spans this corridor with venue density appropriate per vertical.
Sports loyalty splits across the Cowboys, Mavericks, Stars, Rangers, FC Dallas (MLS), and the SMU/TCU/UT/A&M college football culture that pulls hard across the calendar. Cowboys Sundays anchor the highest-density bar daypart in the network. Mavericks and Stars primetime fill weeknight windows. College football Saturdays concentrate audience density across the metro.
Cannabis is not legal in Texas — the state has no adult-use program and the limited Compassionate Use Program (medical, very restricted) does not support full cannabis advertising. We do not run cannabis flights in Texas. The DFW network supports CBD and hemp brands running compliance-cleared flights but full THC advertising is not available.
Personal injury law is the dominant vertical in our DFW network. Texas' freeway geography (I-30, I-35, I-635, the Dallas North Tollway, US 75), the auto-accident case volume, the trucking-accident base from the major freight corridors through DFW, and the workers' compensation case mix together produce one of the largest legal advertising markets in the country. Bar TV across mid-tier sports bars weights to commute corridors and Cowboys/Mavericks/Stars dayparts; rideshare layers heavily for the late-night DUI-adjacent intake window.
Trucking-accident law is unusually large in DFW given the freight corridor density. Mass tort is similarly substantial — Texas-based plaintiff firms run year-round mass tort awareness flights against the major active national dockets. Bar TV functions as the awareness layer.
Hospitality runs heavy. The Texas brewing and distilling scene supports a steady volume of new-product launch flights; restaurant openings across Uptown, Deep Ellum, Bishop Arts, and the suburb extensions through Plano and Frisco run through the network. Major event windows — the Texas State Fair, college football bowl games, the OU vs Texas Cotton Bowl rivalry — concentrate venue audience density.
Sports betting is not legal in Texas as of 2026. Dating-and-social and restaurant-and-delivery verticals concentrate in the dense residential corridors through Uptown, Lower Greenville, and the Knox-Henderson area, with suburb extensions for the new-location flight pattern.
The shape of a DFW flight: twelve weeks (year-round common for legal verticals), footprint anchored in the dense downtown Dallas corridor with the Plano-Frisco suburb extensions and the Fort Worth extension where the brief calls for it, weighted to Cowboys Sundays plus Mavericks/Stars primetime, with programmatic and rideshare layered for the conversion-window verticals.
Curated network density across Dallas's primary corridors and suburb extensions. Each cluster represents a venue concentration; venue selection happens per-flight against the brand's case-mix or audience geography.
Frequently asked questions
What does Highfloor Media actually do?
Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.
What does a campaign cost?
Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.
How fast do campaigns go live?
Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.
Do you handle creative?
We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.
How is performance measured?
Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.
Where does Highfloor operate?
Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.
What's the typical flight length?
Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.