Raleigh advertising — bar TV, programmatic, rideshare.
Research Triangle audience — NCSU/Duke/UNC college culture, tech-economy growth, Hurricanes hockey. Cannabis not legal in NC.
Highfloor's Raleigh area network covers curated bar TV venues across Raleigh plus the suburb extensions through Durham, Chapel Hill, Cary, Apex, layered with national programmatic and rideshare. Research Triangle audience — NCSU/Duke/UNC college culture, tech-economy growth, Hurricanes hockey. Cannabis not legal in NC.
The Research Triangle bar and restaurant scene centers on Glenwood South and downtown Raleigh, the Duke East Campus extension across Durham, and the UNC Franklin Street corridor in Chapel Hill. The three-university overlap creates a unique audience density. Hurricanes hockey fills primetime; ACC basketball Saturdays pull harder than NFL Sundays in this market.
Cannabis is not legal in North Carolina. PI law, hospitality, dating-and-social (the tech demographic), and event-driven nightlife are the strongest verticals.
The shape of a Triangle flight: twelve weeks, footprint distributed across Raleigh, Durham, and Chapel Hill, weighted to ACC basketball windows and Hurricanes primetime.
Frequently asked questions
What does Highfloor Media actually do?
Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.
What does a campaign cost?
Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.
How fast do campaigns go live?
Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.
Do you handle creative?
We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.
How is performance measured?
Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.
Where does Highfloor operate?
Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.
What's the typical flight length?
Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.