One of the most heavily-advertised personal injury markets in the country, plus deep nightlife and hospitality density. Cannabis is medical-only in Georgia.
Highfloor's Atlanta network covers curated bar TV across Midtown, Buckhead, the Old Fourth Ward and Inman Park corridor, plus the suburb commute extensions through Sandy Springs, Marietta, and Alpharetta. Anchored by Falcons Sundays and SEC Saturdays. Top-five PI advertising market in the country. Cannabis is medical-only in Georgia.
Atlanta is a top-five personal injury advertising market in the country and one of the deeper hospitality and nightlife networks in our footprint. The metro's geography centers on Midtown, Buckhead, the Old Fourth Ward and Inman Park corridor, Westside and West Midtown, and the densifying neighborhoods through Decatur, Edgewood, and the BeltLine extension. Our Atlanta network reflects the corridor geography and the audience density per district.
Sports culture is anchored by the Falcons, Hawks, Braves, and Atlanta United (MLS), with college football dominance from Georgia Tech and the broader UGA / SEC Saturday culture. The Falcons-Sunday window concentrates citywide bar audience harder than most NFL markets because of the metro's south-central single-team NFL structure. The SEC Saturday window pulls strongly across sports bars from August through December.
Cannabis in Georgia is medical-only — the state has not legalized adult-use, so cannabis advertising is constrained to the limited medical program. We do not run adult-use cannabis flights in Georgia. Our Atlanta network supports cannabis-adjacent CBD and hemp brands running compliance-cleared flights, but full THC advertising is limited.
Personal injury law is the dominant vertical in our Atlanta network. The metro's freeway geography (I-285, I-75, I-85, GA 400), the auto accident volume, and the workers' compensation case mix together produce an advertising market measured in tens of millions of dollars annually for a single firm. Bar TV in mid-tier sports bars and casual dining venues weights to commute corridors (north metro suburb commute, Cobb-County-to-downtown, Gwinnett, Fulton-South), with rideshare layered for the post-bar DUI-adjacent late-night window.
Sports betting recently became a serious vertical in Georgia following expanded legalization conversations and the maturity of adjacent markets. Bar TV during the Falcons window and college football Saturdays is unusually well-aligned to sportsbook in-game offer creative.
Hospitality, nightlife, and events concentrate in the Buckhead and Midtown corridors plus the Old Fourth Ward and BeltLine extension. Atlanta's restaurant and bar opening pace is high, and the metro's brewing and distilling scene supports a steady volume of new-product launch flights. The dating and social-app target audience concentrates in the dense residential corridors through Midtown, Inman Park, and the densifying neighborhoods.
The shape of an Atlanta flight: twelve weeks (year-round common for legal), footprint anchored in Midtown/Buckhead with commute-corridor extensions, weighted to Falcons Sundays, SEC Saturdays, and Hawks/Braves primetime, with programmatic and rideshare layered for the conversion-window verticals.
Curated network density across Atlanta's primary corridors and suburb extensions. Each cluster represents a venue concentration; venue selection happens per-flight against the brand's case-mix or audience geography.
Frequently asked questions
What does Highfloor Media actually do?
Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.
What does a campaign cost?
Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.
How fast do campaigns go live?
Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.
Do you handle creative?
We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.
How is performance measured?
Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.
Where does Highfloor operate?
Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.
What's the typical flight length?
Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.