Adult-use cannabis legal under Michigan CRA rules. Heavy auto-industry PI case base. Lions/Pistons/Tigers/Red Wings + Michigan/MSU football culture.
Highfloor's Detroit network covers curated bar TV across the Detroit core, Royal Oak, Ferndale, Birmingham, and the Ann Arbor college-market extension. Adult-use cannabis legal under Michigan CRA rules. Auto-industry-shaped PI case base, deep hockey culture, Michigan football Saturdays among the highest-density windows in the network.
Detroit and the broader metro footprint carry an unusual combination of strengths for our channel: an adult-use cannabis market with mature dispensary geography, a personal injury case base shaped by the auto industry's economic gravity, deep sports culture across the four major franchises plus Michigan and MSU football, and a renewed downtown-Midtown nightlife scene supported by the residential extensions through Royal Oak, Ferndale, Birmingham, and Ann Arbor.
Sports loyalty in Detroit is unusually concentrated by team: Lions Sundays anchor the heaviest sports-bar daypart, with Pistons, Tigers, and Red Wings games filling primetime windows across the calendar. Michigan football Saturdays in the Ann Arbor extension carry the highest college-football density in our footprint outside of an SEC market. Hockey culture runs deeper here than almost anywhere else in the country — Red Wings games during Stanley Cup runs concentrate citywide bar audience.
Cannabis runs under Michigan's Cannabis Regulatory Agency (CRA) rules — audience composition requirements (no more than 30% under 21), proximity restrictions from schools and playgrounds, and standard creative compliance review. Our Detroit-area network includes 21+ venues across downtown, Midtown, Royal Oak, Ferndale, and the Ann Arbor extension that clear the audience-composition threshold. Dispensary footprint is densest across the Detroit core, Hamtramck, and the suburb extensions through Royal Oak and Ann Arbor.
Personal injury law in Detroit is one of the deeper markets in the Midwest, shaped heavily by the auto industry's footprint — auto manufacturing, related supplier networks, and the resulting auto-accident case mix produce a substantial PI base year-round. Bar TV across mid-tier sports bars and casual dining venues weights to commute corridors (the Lodge, I-75, I-94, M-39) and weekend evening dayparts; rideshare layers on for the late-night DUI-adjacent window.
Mass tort is foundational, particularly around auto-industry-adjacent dockets and broader national mass tort awareness campaigns. Bar TV functions as the awareness layer.
Hospitality, nightlife, and dating-and-social run through the renewed downtown and Midtown corridors plus the Royal Oak / Ferndale / Birmingham residential extensions and the Ann Arbor college market. Restaurant openings, brewery and distillery launches, and the regional restaurant groups expanding through the suburbs all run flights through the network.
The shape of a Detroit flight: twelve weeks, footprint anchored in the Detroit core and the residential extensions through Royal Oak, Ferndale, and Ann Arbor, weighted to Lions Sundays, Michigan Saturdays, and Red Wings/Pistons primetime, with programmatic and rideshare layered for the verticals where each layer earns its keep.
Curated network density across Detroit's primary corridors and suburb extensions. Each cluster represents a venue concentration; venue selection happens per-flight against the brand's case-mix or audience geography.
Frequently asked questions
What does Highfloor Media actually do?
Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.
What does a campaign cost?
Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.
How fast do campaigns go live?
Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.
Do you handle creative?
We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.
How is performance measured?
Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.
Where does Highfloor operate?
Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.
What's the typical flight length?
Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.