Austin advertising — bar TV, programmatic, rideshare.
College-and-tech audience density across UT, dense East Side and South Congress nightlife, fast-growing residential corridors. Cannabis not legal in TX.
Highfloor's Austin area network covers curated bar TV venues across Austin plus the suburb extensions through Round Rock, Cedar Park, Pflugerville, Bee Cave, layered with national programmatic and rideshare. College-and-tech audience density across UT, dense East Side and South Congress nightlife, fast-growing residential corridors. Cannabis not legal in TX.
Austin's bar and restaurant scene concentrates in East Sixth, South Congress, the East Side from East Cesar Chavez through Holly, Rainey Street, and the Domain corridor in North Austin. The college-and-tech demographic produces a denser dating-and-social audience than most secondary metros. UT football Saturdays anchor the heaviest sports bar daypart; F1 weekend in October concentrates global hospitality demand.
Cannabis is not legal in Texas. PI law, hospitality and brewery launches, music-and-event promotion (SXSW, ACL, F1), and restaurant openings are the strongest verticals. The Austin tech/startup density supports a meaningful B2B-adjacent audience for dating-and-social and certain hospitality categories.
The shape of an Austin flight: eight to twelve weeks, footprint anchored in the central Austin corridor with the Domain extension where applicable, weighted to UT Saturdays and event-driven dayparts, with programmatic and rideshare layered per vertical.
Frequently asked questions
What does Highfloor Media actually do?
Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.
What does a campaign cost?
Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.
How fast do campaigns go live?
Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.
Do you handle creative?
We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.
How is performance measured?
Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.
Where does Highfloor operate?
Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.
What's the typical flight length?
Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.