Columbus advertising — bar TV, programmatic, rideshare.
Ohio State football culture, fast-growing tech and government economy, mature Ohio adult-use cannabis program.
Highfloor's Columbus area network covers curated bar TV venues across Columbus plus the suburb extensions through Dublin, Westerville, Hilliard, Reynoldsburg, layered with national programmatic and rideshare. Ohio State football culture, fast-growing tech and government economy, mature Ohio adult-use cannabis program.
Columbus's bar and restaurant scene centers on Short North, the Arena District, German Village, and the Brewery District. Ohio State football Saturdays anchor the heaviest single daypart in the network — the Buckeyes pull citywide bar density during home games. The Blue Jackets fill weeknight primetime.
Ohio adult-use cannabis is active. Our Columbus network includes compliant venues across the Short North and downtown corridors. PI law, hospitality (Columbus brewing scene is meaningful), and dating-and-social are the strongest verticals.
The shape of a Columbus flight: twelve weeks, footprint anchored in the Short North and downtown with the Dublin extension where applicable, weighted heavily to Ohio State Saturdays plus Blue Jackets primetime.
Frequently asked questions
What does Highfloor Media actually do?
Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.
What does a campaign cost?
Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.
How fast do campaigns go live?
Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.
Do you handle creative?
We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.
How is performance measured?
Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.
Where does Highfloor operate?
Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.
What's the typical flight length?
Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.