Charlotte advertising — bar TV, programmatic, rideshare.
Panthers/Hornets sports density, fast-growing banking-economy metro, dense South End and NoDa nightlife. Cannabis not legal in NC.
Highfloor's Charlotte area network covers curated bar TV venues across Charlotte plus the suburb extensions through Concord, Gastonia, Rock Hill, Huntersville, layered with national programmatic and rideshare. Panthers/Hornets sports density, fast-growing banking-economy metro, dense South End and NoDa nightlife. Cannabis not legal in NC.
Charlotte's bar and restaurant scene centers on South End, NoDa, Plaza Midwood, and uptown. Panthers Sundays and Hornets primetime anchor the major dayparts. ACC and SEC football Saturdays pull strongly.
Cannabis is not legal in North Carolina. PI law, hospitality (Charlotte's brewing scene is one of the strongest in the Southeast), and dating-and-social are the strongest verticals.
The shape of a Charlotte flight: twelve weeks, footprint anchored in South End and NoDa with uptown coverage, weighted to Panthers Sundays and Hornets primetime.
Frequently asked questions
What does Highfloor Media actually do?
Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.
What does a campaign cost?
Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.
How fast do campaigns go live?
Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.
Do you handle creative?
We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.
How is performance measured?
Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.
Where does Highfloor operate?
Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.
What's the typical flight length?
Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.