Restaurant and delivery advertising in New York.
New-location flights, same-store comp campaigns, delivery platform brand reinforcement — tight-radius footprints, dinner-daypart weighting.
NYC restaurant and delivery flights run at the highest pace in the country. New-location flights for restaurants opening in Manhattan or the dense outer-borough corridors carry tight radii given the walking-distance audience density.
NYC restaurant and delivery flights run at the highest pace in the country. New-location flights for restaurants opening in Manhattan or the dense outer-borough corridors carry tight radii given the walking-distance audience density.
Delivery platform competitive intensity is highest in NYC — DoorDash, Uber Eats, Grubhub, and the dense local delivery brands all compete for the same urban audience. Bar TV brand reinforcement runs heavily for the major delivery brands.
Restaurant chains expanding into the metro typically launch with year-long flights rather than burst campaigns given the high competitive density.
NYC restaurant scene density and geographic specificity make new-location advertising fundamentally a neighborhood exercise. A Lower East Side opening, a Williamsburg opening, an Astoria opening, and a Park Slope opening all need different bar TV venue lists, different rideshare strategies, and different creative messaging despite being in the same metro. Standard 12-week neighborhood-tight flights consistently outperform blended NYC-wide campaigns.
Delivery-platform brand reinforcement in NYC captures the largest single delivery audience in the country. The dense apartment-residential corridors across all five boroughs plus the unusual late-night order volume (NYC's 24-hour culture extends order activity later than in most other US metros) produce strong attribution metrics for bar TV exposure. The bar TV network's Manhattan-Brooklyn-Queens venue concentration converts through to delivery-app order volume at the highest rates we measure across our footprint.
Frequently asked questions
What does Highfloor Media actually do?
Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.
What does a campaign cost?
Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.
How fast do campaigns go live?
Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.
Do you handle creative?
We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.
How is performance measured?
Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.
Where does Highfloor operate?
Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.
What's the typical flight length?
Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.
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