Restaurant and delivery advertising in Los Angeles.
New-location flights, same-store comp campaigns, delivery platform brand reinforcement — tight-radius footprints, dinner-daypart weighting.
LA restaurant and delivery flights cover the metro's sprawling geography. New-location flights for restaurant chains carry five-to-seven-mile radii given the freeway-driven consumer mobility.
LA restaurant and delivery flights cover the metro's sprawling geography. New-location flights for restaurant chains carry five-to-seven-mile radii given the freeway-driven consumer mobility.
Delivery platforms run heavy across the metro given LA's car-and-delivery culture. Bar TV brand reinforcement competes against the broadcast and CTV spend that drives most user acquisition.
Same-store comp campaigns for restaurant groups benefit from year-round tourism plus the entertainment-industry-adjacent dining culture.
LA restaurant scene density and geographic spread make it among the most challenging US restaurant advertising markets to scope properly. New-location flights require neighborhood-specific bar TV venue lists, neighborhood-specific rideshare and programmatic geo-fencing, and creative that translates the brand into the local cultural context (a Silver Lake restaurant opens to a different audience than a Beverly Hills restaurant, even within the same brand portfolio).
Delivery-platform brand reinforcement in LA captures the metro's high apartment-density young-professional residential corridors — WeHo, DTLA, Santa Monica, Venice, Silver Lake, Echo Park, and the K-Town apartment tier all over-index for delivery order volume. Bar TV exposure during dinner and late-night dayparts in those corridors converts through to next-week order volume at strong rates relative to other metros.
Frequently asked questions
What does Highfloor Media actually do?
Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.
What does a campaign cost?
Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.
How fast do campaigns go live?
Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.
Do you handle creative?
We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.
How is performance measured?
Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.
Where does Highfloor operate?
Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.
What's the typical flight length?
Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.
Keep reading
Related content from across the network — same vertical, neighboring market, or relevant pillar guide.