Restaurant and delivery advertising in Detroit.
New-location flights, same-store comp campaigns, delivery platform brand reinforcement — tight-radius footprints, dinner-daypart weighting.
Detroit restaurant and delivery flights cover the renewed downtown core plus the Royal Oak, Ferndale, and Birmingham suburb extensions. New-location flights for restaurants opening in these corridors carry tight five-to-seven-mile radii.
Detroit restaurant and delivery flights cover the renewed downtown core plus the Royal Oak, Ferndale, and Birmingham suburb extensions. New-location flights for restaurants opening in these corridors carry tight five-to-seven-mile radii.
Delivery platforms run across the metro with concentration in the dense urban corridors. Bar TV brand reinforcement during Lions Sundays and Michigan Saturdays catches the audience during high-density viewing windows.
Same-store comp campaigns benefit from the renewed downtown audience density that's grown substantially over the past decade.
Detroit's restaurant scene spans downtown's emerging chef-driven concepts (Selden Standard, Marrow, Lady of the House), the Corktown Italian-and-pizza corridor (Slows, Mercury Burger, Astro Coffee adjacencies), Midtown (Chartreuse, Wright & Co. legacy positions), and the suburban-tier dining concentration through Royal Oak, Birmingham, and Bloomfield. New-location flights weight to the corridor-specific audience patterns.
Delivery-platform brand reinforcement flights in Detroit layer bar TV on top of programmatic. The delivery audience indexes hardest in the dense Cass Corridor, downtown apartment density, and the Royal Oak / Ferndale apartment tier. Bar TV exposure during dinner and late-night dayparts in those corridors converts through to next-week order volume; the Lions-Sunday and Wings-weeknight windows produce parallel reach opportunities.
Frequently asked questions
What does Highfloor Media actually do?
Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.
What does a campaign cost?
Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.
How fast do campaigns go live?
Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.
Do you handle creative?
We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.
How is performance measured?
Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.
Where does Highfloor operate?
Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.
What's the typical flight length?
Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.
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