Hospitality advertising in Detroit.
Brewery and distillery launches, restaurant openings, hotel and resort properties — bar TV in the venues the consumer is standing in.
Detroit hospitality runs across the renewed downtown and Midtown corridors plus the Royal Oak/Ferndale/Birmingham suburb extensions. Michigan brewing scene is foundational — Bell's, Founders, and the broader Michigan craft beer industry all run flights through our network for new-product launches.
Detroit hospitality runs across the renewed downtown and Midtown corridors plus the Royal Oak/Ferndale/Birmingham suburb extensions. Michigan brewing scene is foundational — Bell's, Founders, and the broader Michigan craft beer industry all run flights through our network for new-product launches.
Our Detroit hospitality flights weight bar TV across the Detroit core, Royal Oak, Ferndale, and the Ann Arbor college-market extension during sports dayparts (Lions Sundays, Michigan Saturdays) and weekend dinner windows. Brewery and distillery launches benefit from sports-daypart weighting given the audience overlap with craft-beer drinkers.
Restaurant new-location flights covering the suburb extensions through Royal Oak, Birmingham, and Troy carry tight five-mile radii against dinner dayparts.
Detroit's restaurant and brewery scene has expanded substantially through the metro's economic recovery cycle since the late-2010s. Eastern Market's brewery row, Atwater Brewery, Founders' Detroit taproom, Batch Brewing, and the broader Corktown and Midtown brewery cluster all run active brand-flight cycles. New-product launches benefit from the unusual depth of Lions-Tigers-Pistons-Wings sports-bar daypart anchors.
Restaurant-group launches in Detroit concentrate around Corktown, Midtown, downtown, Royal Oak, Ferndale, and the Birmingham / Bloomfield suburban tier. Bar TV new-location flights run 12 weeks tight to opening; the Eastern Market weekend traffic and Lions-Sunday dayparts produce concentrated audience windows that other metros don't replicate. The Detroit-versus-suburban geography requires distinct flight strategies — downtown openings target a different audience than Royal Oak openings.
Frequently asked questions
What does Highfloor Media actually do?
Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.
What does a campaign cost?
Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.
How fast do campaigns go live?
Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.
Do you handle creative?
We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.
How is performance measured?
Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.
Where does Highfloor operate?
Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.
What's the typical flight length?
Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.
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