Hospitality advertising in Las Vegas.
Brewery and distillery launches, restaurant openings, hotel and resort properties — bar TV in the venues the consumer is standing in.
Las Vegas hospitality is the dominant economic vertical in the metro. Restaurant openings on the Strip and in Town Square, distillery and brewery launches running across the Strip's casino F&B program, and the major nightclub and lounge brands all run flights through the Highfloor network.
Las Vegas hospitality is the dominant economic vertical in the metro. Restaurant openings on the Strip and in Town Square, distillery and brewery launches running across the Strip's casino F&B program, and the major nightclub and lounge brands all run flights through the Highfloor network.
Our LV hospitality flights weight bar TV across the Strip-adjacent casino-floor venues plus the Off-Strip and Henderson/Summerlin sports bar density. The 24/7 city operates with distinct daypart patterns — late-night and overnight windows perform like primetime windows elsewhere.
Major event windows (F1 GP, CES, NFR, March Madness, Super Bowl host weekends) concentrate venue audience density harder than the calendar's regular weeks. Hospitality flights aligned to these windows produce outsized in-the-moment trial.
Las Vegas hospitality advertising is structurally different from any other US metro. The Strip resort hospitality tier operates as its own marketing economy (resort properties have their own owned media and direct-marketing channels). Off-Strip and resident-base hospitality — Henderson, Summerlin, Downtown Container Park, the Arts District — runs through the bar TV network in conventional 12-week new-location flights with conventional daypart weighting.
Craft brewery and distillery advertising in Vegas concentrates on the Henderson and Arts District producers (Tenaya Creek, Las Vegas Distillery, CraftHaus) reaching the resident audience. The local-versus-tourist audience split shapes brewery flight strategy — most local breweries target resident-base bars and Henderson / Summerlin venues rather than Strip-adjacent inventory.
Frequently asked questions
What does Highfloor Media actually do?
Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.
What does a campaign cost?
Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.
How fast do campaigns go live?
Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.
Do you handle creative?
We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.
How is performance measured?
Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.
Where does Highfloor operate?
Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.
What's the typical flight length?
Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.
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