Resorts, breweries, and restaurant openings across the Valley.
Phoenix's hospitality scene is shaped by two forces: the Scottsdale resort and spa tier and the suburb-driven restaurant expansion across the East Valley. Both run flights through our network.
Phoenix-area hospitality advertising — Arizona breweries, distilleries, restaurant groups, and Scottsdale resort properties. Bar TV in venues that carry (or could carry) the SKU, weighted to sports dayparts; programmatic supports the trade pull-through window. Distribution velocity tracked through distributor data.
Phoenix's hospitality industry sits on top of two demand patterns. The first is the resort-and-spa tier in Scottsdale and Paradise Valley, which runs against a national booking audience and is aligned to the October-through-April high season. The second is the suburb-driven restaurant expansion through Gilbert, Chandler, Mesa, and Peoria, which runs against the Valley's residential growth and is aligned to local customer acquisition rather than national reach.
The resort and spa flights we run in Phoenix work against the booking window. The audience books six to ten weeks before travel, and the flight runs against that lead-up. Bar TV in this case is reaching a national audience indirectly — the visitor planning a Scottsdale trip is sitting in a bar in Chicago, Boston, or LA right now, and the parallel programmatic flight stacks the cross-market reach on top of the national-network bar TV exposure. The resort's brand familiarity at booking time is what matters, and the channel mix builds it.
The brewery flights are different. Arizona's craft brewery scene clusters around Phoenix and Tempe with a strong outpost in Flagstaff and the surrounding northern Arizona corridor. New-product launch flights for Arizona breweries weight heavily toward sports dayparts in the venues actually carrying the SKU, with a parallel programmatic awareness layer running against the trade pull-through window. The format rewards production-tier creative — a slow, beautifully-shot pour outperforms a busy retail spot every time.
The restaurant opening flights weight heavily toward dinner and late-night dayparts in venues within a five-mile radius of the new location. East Valley openings in Gilbert, Chandler, and Mesa run against the residential corridors feeding the new store. The flight is dense and short — twelve weeks of concentrated reach inside the trade radius, with programmatic carrying the daytime impressions across the broader catchment.
Recent: a Scottsdale-area resort group running a coordinated booking-window flight across our national bar TV network plus programmatic, with the bar TV exposure weighted to the cold-weather metros where the resort's audience sits in November and December. The booking lift tracked the flight through the season.
Frequently asked questions
What does Highfloor Media actually do?
Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.
What does a campaign cost?
Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.
How fast do campaigns go live?
Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.
Do you handle creative?
We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.
How is performance measured?
Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.
Where does Highfloor operate?
Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.
What's the typical flight length?
Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.
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