Hospitality advertising in Dallas.
Brewery and distillery launches, restaurant openings, hotel and resort properties — bar TV in the venues the consumer is standing in.
DFW hospitality runs heavy across the densifying urban corridors and the suburb extensions. Texas brewing and distilling scene supports a steady volume of new-product launch flights; restaurant openings across Uptown, Deep Ellum, Bishop Arts, and the suburb extensions through Plano and Frisco run through the network.
DFW hospitality runs heavy across the densifying urban corridors and the suburb extensions. Texas brewing and distilling scene supports a steady volume of new-product launch flights; restaurant openings across Uptown, Deep Ellum, Bishop Arts, and the suburb extensions through Plano and Frisco run through the network.
Our DFW hospitality flights weight bar TV across Uptown, Deep Ellum, Lower Greenville, and Bishop Arts during weekend evening and Cowboys-Sunday windows plus the major event weekends (Texas State Fair, college football bowl games).
Restaurant new-location flights for chains opening in Plano, Frisco, Arlington, and the Fort Worth extension carry tight five-mile radii against dinner dayparts.
Dallas-Fort Worth craft brewery and distillery scene has grown rapidly through the late-2010s and 2020s — Deep Ellum Brewing Company, Community Beer Co., Peticolas, Bishop Cider, and dozens of smaller producers all run brand-flight cycles. New-product launches in DFW benefit from the metro's strong sports-bar density and the Cowboys-Mavs-Stars-Rangers anchor windows; the suburban extension through Plano, Frisco, and Allen adds parallel audience opportunities that don't exist in tighter-geography metros.
Restaurant-group launches in DFW concentrate around Uptown, Lower Greenville, Deep Ellum, Bishop Arts, and the Frisco / Plano corridor. Bar TV new-location flights run 12 weeks tight to opening; daypart weighting reflects Dallas's strong dinner-economy patterns plus the unusual SEC- and Big-12-Saturday weighting that doesn't apply in non-college-football markets.
Frequently asked questions
What does Highfloor Media actually do?
Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.
What does a campaign cost?
Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.
How fast do campaigns go live?
Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.
Do you handle creative?
We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.
How is performance measured?
Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.
Where does Highfloor operate?
Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.
What's the typical flight length?
Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.
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