Hospitality advertising in New York.
Brewery and distillery launches, restaurant openings, hotel and resort properties — bar TV in the venues the consumer is standing in.
NYC hospitality runs at unmatched density. Restaurant openings across Manhattan and the outer boroughs, brewery and distillery launches running through the dense bar geography, hotel-bar and members-club concepts in the Lower East Side and Williamsburg, and the major spirits-and-cocktail launch programs all run flights through our network.
NYC hospitality runs at unmatched density. Restaurant openings across Manhattan and the outer boroughs, brewery and distillery launches running through the dense bar geography, hotel-bar and members-club concepts in the Lower East Side and Williamsburg, and the major spirits-and-cocktail launch programs all run flights through our network.
Our NYC hospitality flights weight bar TV across Manhattan plus the Brooklyn (Williamsburg, Bushwick, Park Slope) and Queens (Long Island City, Astoria) extensions. The metro's restaurant-opening pace is the highest in the country and supports continuous launch-flight volume.
Spirits and craft beer launches run particularly strong given NYC's dense bar geography — distribution velocity through NYC bar accounts often defines the brand's broader national trajectory.
NYC's restaurant and hospitality scene is the deepest in the country — too varied to summarize. Manhattan's tier-by-tier restaurant economy (the Lower East Side / East Village independent tier, the Midtown power-lunch tier, the Tribeca / SoHo / Meatpacking high-end tier), Brooklyn's expanding chef-driven concentration (Williamsburg, Park Slope, Crown Heights, Bushwick), and the Queens and Bronx neighborhood-restaurant economies all support distinct ecosystems with different new-location advertising dynamics.
Craft brewery and distillery advertising in NYC concentrates around Brooklyn (Brooklyn Brewery, Other Half, Threes, Grimm, Kings County Brewers Collective) plus the smaller Queens and Bronx producers. Restaurant-group launches in NYC typically run 12-week neighborhood-specific bar TV flights with citywide programmatic display layered on top — blended NYC-wide campaigns underperform neighborhood-targeted campaigns by meaningful margins.
Frequently asked questions
What does Highfloor Media actually do?
Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.
What does a campaign cost?
Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.
How fast do campaigns go live?
Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.
Do you handle creative?
We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.
How is performance measured?
Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.
Where does Highfloor operate?
Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.
What's the typical flight length?
Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.
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