Dating and social-app advertising in New York.
Bar TV in dating-and-social-indexing venues, rideshare for the post-night-out moment, programmatic for daytime retargeting.
NYC dating-and-social runs across the densest going-out audience in the country. The 25-35 demographic concentrates across Williamsburg, Bushwick, Park Slope, the Lower East Side, the West Village, the Greenpoint and Long Island City corridors, plus the Brooklyn-and-Queens residential extensions.
NYC dating-and-social runs across the densest going-out audience in the country. The 25-35 demographic concentrates across Williamsburg, Bushwick, Park Slope, the Lower East Side, the West Village, the Greenpoint and Long Island City corridors, plus the Brooklyn-and-Queens residential extensions.
Our NYC dating flights weight bar TV across these corridors during Thursday-Saturday primetime windows. Rideshare picks up the post-night-out moment across the dense rideshare-and-nightlife geography. Programmatic retargets daytime against the same audience.
App install conversion windows align with the NYC late-night pattern that extends Thursday through Saturday — a longer week than most metros.
NYC's 25-35 demographic spans an extraordinarily diverse geographic distribution across all five boroughs plus the Hudson Valley and NJ Gold Coast extensions. Manhattan's Lower East Side, East Village, Williamsburg / Bushwick / Greenpoint, Long Island City, Astoria, Park Slope, Crown Heights, and the Hoboken / Jersey City corridor each draw distinct dating-app target users with different platform usage patterns. NYC dating-app flights typically pick 3-5 of these corridors based on the platform's primary target.
NYC's transit-dense audience pattern means rideshare in-vehicle screen advertising captures a smaller share of the post-bar moment than in car-dominant metros — the subway carries substantial post-bar volume that rideshare doesn't reach. Bar TV during Thursday-Saturday primetime in dense neighborhood venues captures the highest-attention window. The Friday-night and Saturday-night going-out economy in NYC concentrates audience attention in venue contexts at a density other US metros can't replicate.
Frequently asked questions
What does Highfloor Media actually do?
Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.
What does a campaign cost?
Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.
How fast do campaigns go live?
Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.
Do you handle creative?
We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.
How is performance measured?
Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.
Where does Highfloor operate?
Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.
What's the typical flight length?
Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.
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