Dating and social-app advertising in Los Angeles.
Bar TV in dating-and-social-indexing venues, rideshare for the post-night-out moment, programmatic for daytime retargeting.
LA dating-and-social runs across the metro's neighborhood corridors with concentration in West Hollywood, Hollywood, Silver Lake, Echo Park, Venice, and the Downtown LA bar revival. Each corridor has a distinct demographic mix that shapes targeting.
LA dating-and-social runs across the metro's neighborhood corridors with concentration in West Hollywood, Hollywood, Silver Lake, Echo Park, Venice, and the Downtown LA bar revival. Each corridor has a distinct demographic mix that shapes targeting.
Our LA dating flights weight bar TV across these corridors during Thursday-Saturday primetime windows. Rideshare picks up the post-night-out moment. Programmatic retargets daytime.
The entertainment-industry-adjacent F&B and bar scene supports a unique demographic mix that some dating apps target specifically.
Los Angeles's 25-35 demographic spans an unusually wide geographic distribution — WeHo, Beverly Hills, and the Westside (the established affluent professional cohort), Silver Lake and Echo Park (the creative-class cohort), DTLA's Arts District (the urban-loft cohort), Venice and Santa Monica (the beach-community professional cohort), Hollywood (the entertainment-industry-adjacent cohort), and the Valley extension. Each corridor draws distinct dating-app target users with different platform usage patterns.
Bar TV venue lists for LA dating-app flights typically pick 2-3 of these corridors based on the platform's primary target user. Rideshare in LA captures the after-bar Friday-Saturday windows in WeHo, Hollywood, Silver Lake, and Echo Park where rideshare audience density is high. The lack of true late-night transit means the rideshare audience captures a much larger share of the post-bar moment than in cities with subway service.
Frequently asked questions
What does Highfloor Media actually do?
Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.
What does a campaign cost?
Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.
How fast do campaigns go live?
Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.
Do you handle creative?
We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.
How is performance measured?
Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.
Where does Highfloor operate?
Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.
What's the typical flight length?
Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.
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