Events and nightlife advertising in Los Angeles.
Concert series, festival lineups, venue residencies — bar TV across the metro's nightlife corridors during the lead-up window, rideshare for the final four weeks.
LA events run across one of the densest concert-and-music-venue scenes in the country — the Hollywood Bowl, Crypto.com Arena, the Forum, the Greek Theatre, the Roxy and Whisky and Troubadour circuits, plus the Coachella weekend that pulls citywide audience.
LA events run across one of the densest concert-and-music-venue scenes in the country — the Hollywood Bowl, Crypto.com Arena, the Forum, the Greek Theatre, the Roxy and Whisky and Troubadour circuits, plus the Coachella weekend that pulls citywide audience.
Our LA event flights weight bar TV across Hollywood, Silver Lake, Echo Park, Downtown LA, and the Venice/Santa Monica corridor during the lead-up window. Rideshare ramps for the final four weeks across the same nightlife geography.
Major event weekends — Coachella in April, Lakers/Clippers playoffs, Dodgers postseason, summer festival series — concentrate audience density.
LA's events and nightlife economy is one of the largest in the country — Coachella and Stagecoach drive concentrated lead-up cycles each spring, FYF / Day N Vegas / Camp Flog Gnaw and the constant rotation of festival-tier events through the Forum, Hollywood Bowl, Greek Theatre, and the LA-area amphitheater tier all produce parallel lead-up windows. The Sphere-and-Vegas event tourism from LA also generates parallel event-related advertising opportunities.
Sports event windows in LA are unusually concentrated — Lakers, Clippers, Dodgers, Rams, Chargers, Kings, LAFC, Galaxy together produce multi-tentpole windows almost year-round. Major event hosting cycles (Super Bowl, World Series, NBA Finals, MLS Cup) drive periodic spike windows. The bar TV network's WeHo-Hollywood-DTLA-Santa Monica concentration captures the highest-density audience windows for event lead-up campaigns.
Frequently asked questions
What does Highfloor Media actually do?
Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.
What does a campaign cost?
Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.
How fast do campaigns go live?
Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.
Do you handle creative?
We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.
How is performance measured?
Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.
Where does Highfloor operate?
Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.
What's the typical flight length?
Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.
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