Cannabis advertising in Miami.
Highfloor's curated bar TV network across Miami plus programmatic and rideshare layers, scoped to the local cannabis-consumer geography and dispensary footprint.
Cannabis in Florida is medical-only — the state has not legalized adult-use. We do not run full THC advertising in Florida. Our Miami network supports CBD and hemp brands running compliance-cleared flights and cannabis-adjacent wellness brands, but full adult-use cannabis is not a Miami-active vertical today.
Cannabis in Florida is medical-only — the state has not legalized adult-use. We do not run full THC advertising in Florida. Our Miami network supports CBD and hemp brands running compliance-cleared flights and cannabis-adjacent wellness brands, but full adult-use cannabis is not a Miami-active vertical today.
Florida's medical cannabis program operates under tight advertising restrictions — most direct cannabis advertising is prohibited; brand-equity and educational content is permitted within the medical framework. Our Miami CBD/hemp flights run within these constraints.
When Florida legalizes adult-use cannabis (the issue has appeared on multiple ballot initiatives and remains active), our Miami network will be ready to run full cannabis flights — the bar TV venue infrastructure across South Beach, Brickell, and Wynwood is already in place and 21+ adult-only venues clear most likely audience-composition thresholds.
Florida operates a medical-only cannabis program in 2026 — the 2024 ballot initiative for adult-use legalization fell short of the 60% threshold. Adult-use cannabis advertising is not within Highfloor's Miami-network scope today. Hemp and CBD brands operating under federal and Florida-specific rules can run flights through the network; the bar TV venue infrastructure across Brickell, Wynwood, Coral Gables, and Miami Beach is in place.
When Florida legalizes adult-use cannabis (the 2026 legislative cycle plus future ballot initiatives remain in play), the Miami network is positioned to run full cannabis flights from day one — with the Miami-specific compliance framework (under Florida Bar 4-7 if practitioner adjacency, OMMU if directly cannabis) requiring per-creative review. The Brickell / Wynwood / South Beach venue concentration plus the year-round outdoor lifestyle creates one of the most attractive cannabis advertising opportunities in the country once the regulatory permission opens.
Frequently asked questions
Can cannabis brands legally advertise on Highfloor's bar TV network?
Yes, in the three markets where we operate adult-use cannabis flights — Arizona, Massachusetts, and Illinois. Each state has its own audience-composition requirements (Massachusetts requires 85%+ adult audience; Illinois requires the audience to be reasonably expected adult; Arizona has its own variant). Highfloor's curation only includes 21+ venues that meet these thresholds, and we run compliance review on every flight.
What happens to creative during compliance review?
Every creative cut goes through the operator's compliance counsel and is reviewed against the relevant state's rules — no health claims, no consumption depiction, no minors, required disclaimers (varies by state), and any state-specific warning text. We don't ship creative without sign-off from the brand's compliance team.
What about Massachusetts' restrictive rules?
Massachusetts under 935 CMR 500.105(4) requires 85%+ adult audience and prohibits FCC-regulated TV/radio. Bar TV networks operating as private venue networks (not over-the-air) and meeting the audience-composition rule are permitted. The required 'Please Consume Responsibly' disclaimer plus warnings about impairment, health risks, and operating vehicles must appear. Highfloor handles these requirements as part of standard compliance review.
What about Illinois?
Illinois under 410 ILCS 705 requires that no more than 30% of the audience be reasonably expected to be under 21 and prohibits placement near schools, parks, and playgrounds. Venue eligibility is checked against this rule on every flight; Highfloor maintains an updated exclusion list.
What about Arizona?
Arizona under A.R.S. § 36-2854 and Title 19, Chapter 4, Article 2 permits cannabis advertising in venues whose adult-audience composition meets the 21+ majority requirement. Phoenix-area sports bars and adult-only lounges generally meet this; verification documentation is part of every flight.
Can I run multi-state campaigns?
Yes — Highfloor regularly runs flights across all three of our priority markets simultaneously, with state-specific creative variants, separate compliance documentation per market, and consolidated reporting. Multi-state cannabis is one of our strongest case categories.
What attribution do I get for a cannabis flight?
Foot-traffic lift to dispensary locations measured against a rolling twelve-week baseline within a five-mile radius. Branded-search and menu-page traffic halo. Optional: integration with the operator's POS for transaction-level attribution where the data infrastructure supports it.
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