New-location flights
Local and regional restaurant groups use bar TV for two purposes: new-location flights and same-store comp. New-location flights are tight — twelve weeks, five-to-seven-mile radius around the new location, weighted to dinner and late-night dayparts. The objective: drive measurable first-visit foot traffic in the 60–90 day window after opening.
Same-store comp
Same-store comp campaigns run year-round at lower intensity. The objective is keeping the brand visible during slow seasons and ramping up around calendar moments that move the business — local sports finals, restaurant week, holiday dining.
Delivery platforms
Delivery platforms (DoorDash, Uber Eats, Grubhub) run differently. The flight is broader, the creative leans toward category-creation rather than offer-driven, and bar TV functions as brand-tier reinforcement on top of heavy programmatic and CTV spend that drives the bulk of user acquisition.