Events and nightlife advertising in Dallas.
Concert series, festival lineups, venue residencies — bar TV across the metro's nightlife corridors during the lead-up window, rideshare for the final four weeks.
DFW's event scene runs across the AT&T Stadium and AT&T Performing Arts Center plus the dense Deep Ellum, Lower Greenville, and Bishop Arts nightlife corridors. Concert series at American Airlines Center, the Pavilion at Toyota Music Factory, and the major theaters generate steady event-flight volume.
DFW's event scene runs across the AT&T Stadium and AT&T Performing Arts Center plus the dense Deep Ellum, Lower Greenville, and Bishop Arts nightlife corridors. Concert series at American Airlines Center, the Pavilion at Toyota Music Factory, and the major theaters generate steady event-flight volume.
Our DFW event flights weight bar TV across the Deep Ellum, Lower Greenville, and Uptown corridors during the lead-up window with rideshare ramping for the final four weeks. The Texas State Fair window in September-October concentrates event-driven audience density.
Major event weekends — Cowboys game days (especially against rivals), Mavericks/Stars playoff runs, Texas-OU Cotton Bowl rivalry — concentrate venue audience density harder than regular weeks.
Dallas-Fort Worth events split across two distinct entertainment economies. The Dallas-side venue tier (House of Blues Dallas, The Bomb Factory in Deep Ellum, the South Side Music Hall) draws different audiences than the Fort Worth-side tier (Billy Bob's Texas, Dickies Arena, Southside Preservation Hall). Festival-scale events (Dallas Mavs Music Festival, JMBLYA, Lights All Night NYE) drive concentrated 8-12 week lead-up windows that the dual-metro bar TV network is built to support across both sides of the metroplex.
Sports event windows are particularly large in DFW given the Cowboys-Mavs-Stars-Rangers concentration plus FC Dallas. The Cowboys-Sunday and Mavs-weeknight dayparts produce premium audience windows for adjacent hospitality and event-promoter campaigns; the World Series tour years and NBA playoff runs generate periodic spike-cycle opportunities for related vertical advertising.
Frequently asked questions
What does Highfloor Media actually do?
Highfloor sells three coordinated ad surfaces — a curated bar and restaurant TV network, programmatic display, and rideshare in-vehicle screens — to brands reaching active, social, out-spending audiences. We operate across Phoenix, Boston, and Chicago and specialize in regulated and conversion-window verticals: cannabis, legal, nightlife, hospitality, dating, and restaurants and delivery.
What does a campaign cost?
Pricing depends on inventory size and footprint. Small-inventory placements in very specific corridors or single-venue clusters start in the hundreds of dollars. Full regional dominance flights — multiple venues across an entire metro, layered with programmatic and rideshare — typically run in the five-figures-per-month range. Custom quotes within one business day.
How fast do campaigns go live?
Most flights launch within two to three weeks of insertion order. The path is: brief and compliance review (week one), creative review and trafficking (week one to two), in-flight (week two onward). Rush turnarounds are possible for non-regulated verticals.
Do you handle creative?
We provide the format spec and review every creative before it ships. We do not produce creative end-to-end as a default service, but we partner with brands' creative teams or external production partners and have produced cuts from existing brand assets where the brief calls for it.
How is performance measured?
Weekly venue-level and daypart-level reporting is included on every flight. For verticals where conversion measurement matters — cannabis, legal, hospitality — we add foot-traffic attribution within a five-mile radius of conversion points, branded-search and call-volume halo measurement, and category-specific metrics like draft-handle pull-through or ticket velocity.
Where does Highfloor operate?
Phoenix, Boston, and Chicago are the priority operator-controlled markets. The bar and restaurant network extends across thousands of venues nationwide, and programmatic and rideshare layer on top of that footprint per campaign.
What's the typical flight length?
Twelve weeks is standard. Some campaigns run year-round (especially legal and same-store comp restaurants). Event-driven campaigns run eight to twelve weeks, weighted toward the lead-up window. The flight length is built around the brief, not a default contract.
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