Bar TV creative — the 15-second silent spec

The spec

• —Duration: 15 seconds (most flights). 30s available where flight calls for it.
• —Audio: silent (no sound). Some networks accept sound-on; assume silent.
• —Resolution: 1920×1080 H.264 MP4, 30fps
• —Bitrate: 8–12 Mbps
• —Aspect: 16:9 full-screen
• —Typography: large enough to read at six feet (typically 60pt+)
• —End-card: brand logo, CTA, any required disclaimer

What works

1. Strong visual hook in the first 1–2 seconds
2. Clear brand identity by 3 seconds
3. Supporting message middle 5–8 seconds
4. CTA + disclaimer last 3–5 seconds
5. On-screen text optimized for legibility at distance
6. Brand colors and visual identity reinforced throughout

Common mistakes

1. Re-using sound-on TV creative without re-cutting
2. Text too small to read at six feet
3. Slow visual development that doesn't land in 3 seconds
4. Missing or last-minute disclaimer that doesn't fit cleanly
5. Generic brand identity that's interchangeable with competitors