CPM by network type
| Network type | CPM range | Notes |
|---|---|---|
| Mass self-serve (Atmosphere) | $15–$30 | SMB-friendly, generic venue selection |
| Curated managed-service (Highfloor) | $25–$60 | Vertical-specific, hand-selected venues |
| Programmatic-routed (via Vistar) | $15–$35 | Mid-tier curation, DSP-controlled |
| Premium single-venue takeover | $50–$150+ | Sports nights, premium markets |
Monthly spend tiers
- $500–$2K: small SMB local awareness, self-serve, 1–3 venues
- $2K–$5K: small managed flight, 5–10 venues, single corridor
- $5K–$15K: full single-metro footprint, 15–40 venues, daypart-weighted
- $15K–$50K: multi-channel multi-metro stack with bar TV as anchor
- $50K+: full regional dominance, multi-vertical, multi-metro, all layers active
What drives cost
Geography (high-cost metros premium 30–50%). Venue tier (premium nightlife venues 2–3x mid-tier sports bars). Daypart (sports primetime premium). Curation level (managed-service premium). Compliance overhead (regulated verticals carry extra coordination cost).