The measurement stack
- Venue-level proof-of-play — confirmation that the spot ran in the venue at the daypart, with frequency and timing data
- Foot-traffic attribution — geofence-based panel comparison of exposed vs unexposed device cohorts visiting conversion locations
- Branded-search lift — Google branded-query volume during/after flight vs trailing baseline
- Call-volume halo — call-tracking data attribution during flight
- App-install attribution — for app-driven campaigns, install-event data tied to exposure timing
- POS transaction attribution — for clients with POS infrastructure, transaction-level data tied to exposure
What each layer tells you
Proof-of-play tells you the spot ran. Foot-traffic tells you the audience moved. Branded search tells you the audience was thinking about the brand. Call volume tells you the audience was ready to convert. POS attribution tells you they did. The layers triangulate — no single layer is sufficient on its own.
Attribution limits
Bar TV attribution has limits. Panel data is sample-based, so small flights with low venue density can produce noisy reads. Mobile location data has accuracy variance in dense urban environments. Foot-traffic measures correlation, not causation — Highfloor pairs foot traffic with branded search and call volume to triangulate rather than relying on any single layer.